The French payment company Neosurf has officially entered the Swiss iGaming market, aiming to provide a safer and compliant online transaction channel for players who rely on cash payments. This expansion is based on Swiss regulatory approval, and Neosurf will offer prepaid voucher top-ups and online deposit services through integration with local payment platforms Twint and SweePay.
The Swiss market has a high dependency on cash, with about 67% of iGaming transactions still conducted in cash. Neosurf's entry is to fill the service gap for these users, equipped with anti-money laundering (AML) and responsible gambling mechanisms to ensure compliance.
Andrea McGeachin, CEO of Neosurf Global, stated: "We have provided a secure, traceable, and compliant digital entry for cash users. This not only meets the needs of Swiss users but also demonstrates our unique advantage in markets with a high proportion of cash."
This move into the Swiss market comes as Neosurf is accelerating its global expansion. Last month, the company entered the Mexican sports betting market in collaboration with Fun88, continuously emphasizing a low-friction payment experience and strong KYC/AML support capabilities.
Rodolphe Texier, CEO of SweePay, stated: "By collaborating with leading payment solution providers like Neosurf, we will bring a more responsible and convenient payment experience to Swiss users, whether online or at retail terminals."
Since its establishment in 2004, Neosurf has operated in 74 countries and plans to further expand its partnership network in Europe and Latin America.
