The French National Gaming Authority (ANJ) has powerfully relaunched the "Behind the Label" prevention campaign on the eve of the Roland-Garros French Open, featuring harrowing real-life addiction cases and enlarged visual warnings to directly address the deliberately understated legal disclaimers in sports betting advertisements.
Initially launched during the 2024 European Cup, the latest data reveals that the number of problem gamblers in France has exceeded 1.17 million, with 360,000 diagnosed as severely addicted—sports betting, with a gambling excess rate of 5.9%, has become the primary culprit, posing a risk six times greater than lottery games.
This time, ANJ has introduced a visually striking yellow warning banner that magnifies the usually hidden legal disclaimers at the bottom of advertisements, accompanied by the gruesome confessions of addicts, with the slogan "Two lines of small text can never fully describe the vicious cycle of addiction" pointing directly at the industry's fig leaf.
The campaign specifically guides the public to visit the Evalujeu assessment platform, which not only provides diagnostic tools for gambling habits but also exposes resources available for help to gamblers' families.
This thunderous action perfectly aligns with ANJ's core objectives in its 2024-2026 strategic plan—achieving a precipitous decline in the rate of excessive gambling within the next three years. As tennis stars compete on the courts, a silent battle against gambling addiction affecting millions of French lives has quietly commenced.
