Online gambling brand Lottomart, in collaboration with renowned game developer Blueprint Gaming, has launched a new TV advertising campaign focusing on popular slot games and responsible gambling information, aiming to further expand its influence in the UK market.
This national advertising campaign showcases several of Blueprint's popular slot games, including "King Kong Cash," "Fishin' Frenzy," and "Eye of Horus," and highlights its unique "Jackpot King" feature. The ad uses cinematic visual effects, transitioning from tropical jungles to deep-sea worlds, creating an immersive experience for viewers.
This marks Lottomart's first major investment in traditional media since its first TV ad in the UK in September 2024. The campaign not only emphasizes the brand's commitment to offline promotional channels but also represents the beginning of a deeper collaboration with Blueprint, including the upcoming "Rapid Jackpot" feature.
The campaign also includes a separate responsible gambling ad, focusing on Lottomart's "Play Sense" tool, promoting player self-management features such as deposit limits, game reminders, and self-control options.
It is reported that Lottomart's collaboration with Blueprint will not be limited to this advertising campaign, with plans to continue introducing new content and further collaboration in marketing in the future.
Lottomart's Creative Director Chris Ruddock said, "We are thrilled to partner with Blueprint again, showcasing the exciting gaming experience offered by Lottomart through this advertisement. We are committed to creating a safe and enjoyable environment for players, and this campaign is a perfect representation of that."
Blueprint Gaming's Account Manager Elliott Kyne added, "This advertising collaboration is an important step in deepening our relationship with Lottomart. We will continue to support our partners with high-quality game content, jointly defining new heights for slot entertainment in 2025."
The campaign coincides with Lottomart renewing its sponsorship agreement with UKTV's channels U&Dave and U&Gold, further expanding its coverage and brand recognition on UK television platforms.
