In this screen-dominated era, people's attention is seized from the moment they open their eyes in the morning by various devices such as smartphones, tablets, computers, and TVs. Yoel Zuckerberg, Chief Product Officer at the online gaming platform Soft2Bet, points out that understanding the screen usage habits of different users is becoming key to designing online casino products.
The Fragmented Challenges of the Screen Era
Data shows that by 2025, the global average adult will spend 6 hours and 40 minutes per day facing screens. However, this is not a continuous period, but is divided into countless "micro-moments" and brief concentrated "sessions". For example, American users spend 60 minutes on Netflix, 48 minutes on TikTok, and 47 minutes on YouTube daily, with Generation Z investing even up to 7.2 hours per day on video content.
This trend of fragmentation poses new demands for online entertainment: content must be not only "fast" but also "flexible", able to adapt to a minute's brief visit as well as support an hour's deep immersion. Soft2Bet is developing platform features based on this concept—from brief stays to long-time gaming, the design must adapt to different usage scenarios.
User Behavior Drives Product Design
Zuckerberg states that Soft2Bet tracks screen behaviors across different regions and demographics globally to optimize design. For example, their mobile experience emphasizes "instant play", ensuring users can enter the game state in just a few seconds, meeting the needs of fragmented time usage.
At the same time, for users inclined to long gaming sessions, the platform also incorporates features like timed reminders, spending alerts, and usage records to help players control their gaming time rationally and avoid excessive indulgence.
Zuckerberg further points out that Soft2Bet does not encourage prolonging users' screen time, but is committed to making each interaction "valuable and non-intrusive". Whether it's a brief browse during the day or an hour of gaming at night, users can enjoy a smooth and natural experience.
Different Generations, Different Design Logics
The differences in screen usage among different age groups also prompt Soft2Bet to customize user interfaces (UI) and user experiences (UX) finely:
Generation Z: Uses screens for over 7 hours a day, preferring fast-paced, quick-loading lightweight interactive experiences. Soft2Bet offers instant loading, immediate rewards, and short cycle mechanisms, fitting their multitasking habits.
Millennials: Have a more mixed usage pattern, engaging in both short gaming sessions and long immersive experiences. Soft2Bet provides a progressive gameplay from short to long, from shallow to deep.
Generation X and Baby Boomers: Prefer simple interfaces and clear navigation logic. Soft2Bet uses a clear functional layout and adds gentle reality check prompts to help them control their usage pace.
Localized Strategies Under Regional Differences
Screen usage habits also vary by region. Statista data shows that screen time in South Africa and Brazil far exceeds the global average, prompting Soft2Bet to implement highly localized strategies in high-activity markets: optimizing loading speeds, adjusting navigation structures, and adapting local promotional rhythms to enhance user stickiness and conversion rates.
Soft2Bet's brand consistently ranks at the forefront of the "popular gaming casino" category in multiple countries and regions, thanks to its rapid response and personalized content presentation strategies.
User Experience Centered on Responsibility
Zuckerberg emphasizes that Soft2Bet is committed to establishing "digital responsibility standards": not simply letting users play more, but helping them play better and more securely. This includes adjustable betting limits, loss warnings, and session time limits to fully support user self-control and rational entertainment.
"Our goal is to create a truly user-centric gaming platform that meets fast-paced digital habits while not neglecting long-term healthy entertainment methods."
