Lottomart has confirmed the renewal of its sponsorship agreement with UKTV's U&Dave and U&Gold channels, continuing its long-term collaboration with British comedy and entertainment programs. The agreement was signed by Channel 4 Sales.
This sponsorship covers an average of over 15 hours of programming per week on U&Dave and over 21 hours on U&Gold. Lottomart's branding will continue to appear at the beginning, end, and during the mid-breaks of the programs.
The programs include "Live at the Apollo," "The Office," "Gavin & Stacey," "Only Fools and Horses," and "Blackadder," among others. The renewal agreement is valid until 2025.
Lottomart has also increased its linear TV advertising expenditure on its own channels and those in collaboration with Channel 4.
UKTV is part of BBC Studios and operates several free and pay TV channels, including U&Dave and U&Gold, with advertising managed by Channel 4's 4Sales team.
Lottomart's Commercial Director Chris Ruddock stated: "U&Dave and U&Gold offer timeless classics to the audience, and we are thrilled to continue sponsoring and aligning with their iconic content.
"Our goal is to provide unmissable entertainment at Lottomart, offering players a fun and safe gaming experience, making this a perfect match for us."
In addition to the agreement with UKTV, Lottomart has also partnered with Yggdrasil, focusing on its UK operations and launching its game portfolio with the operator.
