UFC heavyweight champion Tom Aspinall has been announced as the new brand ambassador for Spribe's quick-play game Aviator.
Through this deal, Aspinall will promote the game to his global fans, aligning with the developer's strategy to strengthen Aviator's market position.
Aspinall himself expressed enthusiasm about the partnership, stating: "Taking off in Aviator is as thrilling as stepping into the octagon on fight night, so I'm excited for my fans to experience everything this game has to offer. The Spribe team has some exciting activities planned over the next few months, and I'm thrilled to be part of it, working together to ensure Aviator really takes off."
It is hoped that Aspinall (with a UFC undefeated record of 12 wins and no losses) will promote Aviator alongside UFC stars like Alex Pereira, Jon Jones, and Merab Dvalishvili. As part of the agreement, Aspinall will participate in various activities aimed at attracting the UFC audience.
Spribe founder and CEO David Natroshvili commented: "Tom is one of the most formidable and respected fighters in the UFC right now, and we are delighted to have him join our ranks as an Aviator ambassador. He has a large and loyal fan base, and we believe they will enjoy the excitement Aviator brings, and we look forward to collaborating with Tom on multiple activities over the next 12 months."
This ambassador partnership is part of a broader marketing agreement between Spribe and UFC, which includes brand placements during UFC events.
