Spribe officially announces the signing of UFC lightweight fighter Arman Tsarukyan as the latest brand ambassador for its rapid descent game Aviator. According to the agreement, the Armenian boxer will promote Aviator through a series of global promotional activities over the next 12 months.
This collaboration is part of a long-term sponsorship agreement with UFC under Spribe, covering octagon brand displays during Fight Night events and pay-per-view periods.
Giorgi Tsutskiridze of CCCО stated: "Our ongoing collaboration with UFC continues to be successful, allowing us to promote Aviator alongside top athletes like Arman Tsarukyan. Arman is one of the hottest lightweight fighters, and his influence will help Aviator reach a global fan base."
Tsarukyan himself is also looking forward to the partnership: "I am picky about products, but Aviator is irresistible. The Spribe team is preparing exciting events, and I look forward to promoting this game to fans worldwide."
This signing adds Tsarukyan to Aviator's UFC ambassador lineup, which also includes fighters Alex Pereira, Johnny Walker, and Merab Dvalishvili. Since the launch of the partnership, Spribe has signed several ambassadors, including content creator Nina Drama, whose social media influence exceeds 14 million fans. Previously, Spribe also signed an ambassador agreement with the current UFC heavyweight champion Tom Aspinall, providing ongoing momentum for the global promotion of the Aviator brand.
