The agenda for the upcoming SBC Rio Summit will include a dedicated summit for leaders of affiliate bodies, aimed at helping attendees easily adapt to new regulations in the Brazilian market and understand the latest customer acquisition and retention strategies.
The following are three top seminars that participants should not miss:
New Markets, Old Tricks: How Affiliate Marketing Maintains Winning Secrets
Experts will delve into why traditional affiliate marketing strategies are still effective in Brazil. They will explore how operators can leverage the advantages of affiliate marketing, such as local insights, trust, and cultural knowledge—even in today's social media-driven world.
The panel will bring together experts from influential operators and affiliates. From the operator's perspective, Santiago Indart, Director of Affiliates and Partnerships at BetMGM, will share insights as a new market entrant in 2024. Bruno Latorraca, Brazil Affiliate Manager for Betsson Group, a global operator with strong influence in Brazil since 2019.
In terms of affiliate marketing; Jenny Gonzalez, Co-founder and CEO of Rocahead, a leading affiliate marketing network with extensive experience in Brazil (read Gonzalez's affiliate marketing leader interview here), and Priscila Pio, Managing Director of the renowned affiliate marketing network BETANDEAL in Brazil (read Pio's affiliate marketing leader interview here).
The panel discussion will be moderated by Leonardo Benites, CEO of the Brazilian affiliate marketing agency Propane. Benites has helped establish the "Influencer Workshop" (click here to learn more), and has extensive expertise in both emerging and traditional affiliate marketing methods.
Location: Room 4
Date: Wednesday, February 26, 2025
Time: 12:40 PM – 1:20 PM
From Overnight Fame to Overnight Compliance: Influencers Adapting to New Regulations
This panel will explore how Decree No. 1231 and the updated CONAR rules have changed influencer marketing in Brazil. Experts will discuss how influencers comply with new regulations while ensuring player safety.
Panel members include Kelwynn Andrade (Influencer, Bettilt), Cassio Filter (Brazil National Manager, KTO), Renan Nishiyama (CEO, 3C Gaming), Guga Júnior (Influencer and Co-founder, Click Hunters), and Bernardo Pontes (Founder, ALOB Sports).
Andrade is a successful influencer with over 24,000 followers on Instagram. Brazilian influencer agencies 3C Gaming and Click Hunters will provide behind-the-scenes insights on how to secure top influencers. ALOB Sports, with numerous sports and gaming clients, will share how to guide influential people to promote responsibility. KTO, known for collaborating with football stars like "Tinga," will provide insights from an operator's perspective.
Deep Dive
Decree No. 1231: Operators are responsible not only for their communication, advertising, and marketing actions but also for the compliance of their associated partners (e.g., implementing "18+" age restriction notices and gambling risk warnings). Additionally, it requires sponsors to clearly state their identity, avoid targeting children, and not sponsor youth activities or teams.
CONAR Guidelines: Require influencers to disclose advertising time during live broadcasts, avoid misleading information, maintain ethical standards, and accept CONAR's live monitoring.
Location: Room 4
Date: Thursday, February 27, 2025
Time: 2:50 PM – 1:30 PM
Your Winning Guide: SEO After Regulation
This panel is a guide on how to master SEO strategies in the regulated Brazilian market, with a detailed analysis of the situation before and after regulation. Participants will gain practical tips to enhance:
Keyword research and optimization
On-page SEO (local, content, and technical adjustments)
Localized and culturally relevant custom content
Personalized and compelling calls to action
Retention strategies to increase visibility, drive organic traffic, and boost conversion rates
Panel members include affiliate experts Ernest Bowes (Content Manager at BlueWindow Brazil), Daniel Aliano (Regional Manager at Catena Media), and Gustavo Moretto (Affiliate Consultant at PixGaming).
Bluewindow, a global affiliate agency with a branch in Brazil, will provide its "360-degree SEO approach." Catena Media, entering Brazil in 2024, will offer firsthand information on Brazilian affiliate prospects. PixGaming, with over a decade of experience in affiliate, SEO, and content consulting, has the right skills to address this issue from a marketing strategy perspective.
Location: Room 4
Date: Wednesday, February 26, 2025
Time: 4:40 PM – 5:10 PM
Honorable Mention:
Your Traffic Journey – Beyond Traditional Models: This panel will delve into how affiliate members can use WhatsApp and social platforms to attract traffic. Participants will gain tips on monitoring and analyzing this traffic, assessing its value, and discussing its compliance with the new Brazilian regulatory environment.
Glamorous, Charismatic, and Game Plans: Choosing the Right Spokesperson for Your Brand: In this panel, our experts will discuss how hosts, celebrities, and social media stars can transform your brand. They will share tips on selecting the right spokesperson, why it's important, and how to enhance your brand's reputation.
