O Golden Matrix Group announced that its wholly-owned subsidiary Meridianbet, a leading company in online sports betting and iGaming, has signed a strategic partnership with the US-based global sports integrity service provider, Integrity Compliance 360 (IC360). The agreement occurs as the Brazilian subsidiary of Meridianbet advances in the licensing process for its entry into the local market.
Meridian Gaming Brasil SPE has applied for a license to enter the Brazilian market, and the partnership will also reinforce the company's commitment to maintaining the highest standards of integrity for its sports offering in line with global regulatory expectations and best market practices.
The license application, filed under request number 56.195.600/0001-07, positions Meridianbet among a select group of global operators ready to participate in one of the most anticipated market launches in the global sports betting and iGaming industry.
"Our partnership with IC360 underscores our dedication to maintaining the highest levels of integrity and transparency in all the markets we operate, including Brazil", said Zoran Milosevic, CEO of Meridianbet.
"As we approach the assurance of our license, this collaboration will ensure that we are fully equipped to meet the expectations of regulatory bodies and our players in the fastest growing emerging betting and iGaming market in the world".
Brian Goodman, CEO of the Golden Matrix Group, commented: "Brazil is expected to become the third largest gaming market in the world, and this opportunity marks another significant milestone for Golden Matrix, and further endorses our commitment to being a major player in the Brazilian gaming market".
"The multifaceted approval process in Brazil reflects the complexity and scale of this market, and we are excited about the tremendous potential ahead of us. Our goal is to leverage our extensive international experience, advanced technology, and innovative betting solutions to meet the unique preferences of Brazilian customers, and our partnership with IC360 will help ensure that we are doing this ethically and responsibly".
“Meridianbet is one of the best-positioned companies in the Brazilian sports betting market”, said Scott Sadin, COO of IC360. “We are excited to work with local market experts who understand the importance of integrity. It is our privilege to provide them with the necessary tools to create an even stronger culture of transparency, which together can be modeled and shared with Meridianbet's international reach".
The partnership of Meridianbet with IC360 comes at a critical time for the Brazilian market, as it undergoes regulatory transformation and positions itself as a global leader in the iGaming and sports betting sector.
The Meridianbet app includes sports betting and iGaming (online casino) under Brazil's comprehensive licensing regime, positioning it as one of the few operators capable of offering a full set of gaming experiences for Brazilian players.
The Brazilian betting industry is expected to generate US$ 34 billion in sports betting revenue by 2028, with an onshore gross gain of US$ 2.8 billion, according to a report from the International Betting Integrity Association (IBIA).
The Golden Matrix Group, based in Las Vegas, NV, is a leading B2B and B2C gaming technology company that utilizes proprietary technology and operates globally in multiple international markets. The B2B division of Golden Matrix develops and licenses branded gaming platforms for its extensive list of clients, and RKings, its B2C division, operates a high-volume e-commerce site that allows end-users to enter paid competitions on its proprietary platform in authorized markets.
Founded in 2001 and acquired by Golden Matrix in April 2024, the Meridianbet Group is a well-established group of online sports betting and gaming, licensed and/or currently operating in 17 jurisdictions in Europe, Africa, and South America. Meridianbet's successful business model uses proprietary technology and scalable systems, thus allowing it to operate in multiple countries and currencies and with an omnichannel approach to markets, including retail, online desktop, and mobile devices.
Integrity Compliance 360 (IC360) is a global powerhouse in technology and consulting specializing in comprehensive integrity and compliance solutions for sports, sports betting, gaming, and iGaming. Leveraging the combined strengths of U.S. Integrity and Odds On Compliance, IC360's mission is to set new standards by providing unparalleled services that ensure integrity, transparency, and compliance at the intersection of the rapidly evolving global sports betting market and sports integrity.
Source: GMB
