Supplier Sportradar announced its intention to enter the micro-betting sector in collaboration with Tennis Data Solutions (TDI), utilizing artificial intelligence to provide betting on specific short-term outcomes during match scenarios.

This newly formed partnership aims to enhance Sportradar's products by expanding market possibilities for players using data provided by TDI. Verticals such as the next break point, whether the next serve is an ace, a counter or a double fault, total points for each stroke, and the type of the last hit in a counter (forehand, backhand, volley, serve, or return) will become new bettable areas for players. The collaboration aims to offer 1,500 new betting possibilities per match.

Furthermore, the group hopes to leverage its micro-betting expertise in football and table tennis to further penetrate the tennis market. The supplier also revealed upcoming plans to expand micro-betting market options in American football, basketball, baseball, and ice hockey.

Karl Danzer, Senior Vice President of Odds Services at Sportradar, commented on this development: "The launch of micro-markets demonstrates Sportradar's commitment to leading the industry with advanced proprietary technology, providing unparalleled opportunities for clients to engage fans and generate new revenue in popular betting sports like tennis."

This latest news was released following Sportradar's publication of its second-quarter financial results in early August. The results showed that the company's revenue was 278.4 million euros (304.2 million dollars), a 29% increase year-over-year, with a 59% increase in revenue from the United States. Recently, the supplier's artificial intelligence simulation identified Kansas City as the top candidate to win the professional football championship in February 2025.