OpenBet is a global leader in gambling technology and services, having reached a significant long-term agreement to launch a new sports betting and gaming brand Todos Querem Jogar (TQJ) under Grupo Silvio Santos (GSS). OpenBet will support the TQJ platform, providing quality entertainment for Brazilian consumers who appreciate GSS's diverse products.
GSS's Tradition and Commitment to Responsible Gambling:
Grupo Silvio Santos is a well-known media and entertainment entity in Brazil, with a history of over 60 years, famous for TV shows like Show do Milhão, Gol Show, and Passa ou Repassa. With TQJ, GSS aims to provide a safe, responsible gambling experience and strives to be a leader in player protection. OpenBet's global reputation, regulatory expertise, and commitment to responsible gambling were key factors in GSS's decision to partner with the company.
OpenBet's comprehensive gambling ecosystem is designed to support TQJ's operations, with its high-performance gambling engine capable of handling large volumes of traffic during major events without downtime. Additionally, OpenBet will help TQJ provide a seamless iGaming experience through its Player Account Management (PAM) platform, enabling unified promotions across sports and casino verticals.
TQJ's sports betting will be enhanced by the immersive BetBuilder feature, allowing players to create custom bets. OpenBet's Managed Trading Services (MTS) will ensure safe operations through round-the-clock risk management and expert support. Meanwhile, advanced responsible gambling and Anti-Money Laundering (AML) technology provided by Neccton will be integrated into TQJ's products, ensuring the highest standards of player protection.
OpenBet Locator, supported by Amazon Web Services (AWS), will ensure compliance with Brazil's strict regulatory framework, further strengthening TQJ's commitment to player safety and responsible gaming.
GSS Chief Information Officer Leonardo Sampaio is enthusiastic about the partnership: "We are thrilled to partner with OpenBet, a global leader that has set industry standards for providing trustworthy and compliant gambling operations. For TQJ, we must deliver an excellent gambling experience based on strong compliance procedures."
GSS CEO José Roberto Maciel believes that the partnership with OpenBet will position TQJ as a leader in the regulated Brazilian gambling market. He noted: "Considering OpenBet's tradition of working with iconic media entertainment brands and state organizations, TQJ is fully capable of leading the trend in Brazil, offering responsible gaming and new product experiences that capture the imagination of players."
OpenBet CEO Jordan Levin stated in a company press release: "Grupo Silvio Santos is an iconic group in the Brazilian entertainment industry, and we are honored to be chosen to support its sports betting and gaming brand. Together, we will provide an engaging and responsible gambling experience that will make waves in the regulated Brazilian market."
The Future Competitive Landscape:
The agreement marks Grupo Silvio Santos's strong entry into Brazil's rapidly developing sports betting market. Grupo Silvio Santos applied for a license on August 19, the day before the initial 90-day priority window deadline. Applications submitted during this period will be processed before the legal market launch date of January 1, 2025.
The collaboration between OpenBet and Grupo Silvio Santos reflects the growing interest of local media brands in the Brazilian gambling industry. Recently, MGM formed a joint venture with Latin America's largest media brand, Grupo Globo, to enter the legal gambling market, further highlighting the potential of media collaborations in this area.
KTO founder and CEO Andreas Bardun commented on the prospects of such partnerships, stating that while execution is key, successful collaborations can generate strong competitors in the Brazilian market.
