Six new license applications have been submitted since this Tuesday (17) in the Betting Management System (Sigap). The movement occurred because the government issued an ordinance prohibiting bets without a request from operating after October 1st. Companies that had already registered in the first deadline will have a response by the end of November to operate definitively from January 1, 2025.
Since this Tuesday, the Betting Management System (Sigap) has received six more requests for authorization to operate sports betting and online games. The Secretariat of Prizes and Bets (SPA) thus has 119 processes to analyze, with the initial 113, as committed by the SPA, to be addressed by the end of November so that the companies can operate definitively from January 1 of the next year.
In a movement already expected by the government, which issued an ordinance determining that companies without a request for authorization are prohibited from operating from October 1st, four new applications were presented and it is expected that new requests will be presented in the coming days.
The new companies that presented themselves to Sigap are:
– BRX Gaming S.A
– Amplexus Corporation Ltda
– Nexus International Ltda
– JBD Communication and Technology Ltda
– Good Luck Prizes Ltda
– Wudy Pay Financial Institution Correspondent Ltda
None of them are guaranteed that their requests will be analyzed this year, but at least they will be able to continue operating, if they are already doing so, after October 1st. If they are not yet offering sports betting and online games, they will have to wait for definitive authorization.
The priority in the analysis of requests by the Secretariat of Prizes and Bets will be for companies that met the first request window, until August 20th.
Source: GMB
In celebration of its 21 years of history, Sorte Online, a reference company in digital lottery intermediation, presents the "Day of Luck", a date celebrated annually on September 20th that promises to become a milestone of awareness in the Brazilian calendar. The company will have a series of relationship and communication actions, always integrating awareness about responsible gaming into its communication efforts.
The goal is to promote a movement of reflection and understanding about the role of luck in the lives of Brazilians and its cultural influence, revisiting concepts of how luck is considered a bridge to opportunities, in addition to reinforcing the importance of a balanced relationship between games and responsible and conscious practices.
More than a celebration, the date is an opportunity for Brazilians to reflect on the impact of luck in their lives and to look at the moment as a way to bet responsibly. The goal is to spread the cause that gambling should be seen as a form of healthy entertainment, without compromising the financial health of bettors.
In this context, the company has gained prominence by guiding its customers through clear and responsible communication, encouraging conscious practices and ensuring that fun is always within safe limits.
For this, Sorte Online will have a series of relationship and communication actions, always integrating awareness about responsible gaming into its communication efforts. The company also plans to offer surprises for its customers until the end of the year, when the most awaited special lottery in the country, the Mega-Sena da Virada, takes place.
“Luck is something very personal and symbolic in Brazil. It presents itself as a bridge to what people desire”, states Márcio Malta, CEO of Sorte Online.
“This connection with the Brazilian collective unconscious, which has always believed that luck can transform lives, is what motivates us to continue innovating and improving our business model”.
“We want the Day of Luck to go beyond a celebration, we want it to be a day when Brazilians stop to reflect on the importance of playing responsibly”, he adds.
The initiative is part of the recent rebranding of the brand, which seeks to reinforce its commitment to putting the customer even more at the center of its operations. The new moment brings the essence of the company with a young and modern identity, includes a modernized logo, new colors, and graphic elements that reflect this phase of transformation.
In addition, the repositioning is also being integrated into a more fluid customer journey, with the platform incorporating new features that simplify and make the betting process even more intuitive. The goal is to have direct impacts on the customer experience, offering a more modern, clear, and easy-to-use platform.
"The idea is that the Day of Luck expands the awareness of Sorte Online and the gaming and lottery sector, but also shows the strength and relevance of this market to the Brazilian public. This day will be an opportunity to celebrate our history and highlight how luck, when combined with technology and responsible entertainment, can open new possibilities for people”, comments the CEO.
The expectation is that the Day of Luck will become a special date in the national calendar, further increasing the visibility of the gaming and lottery sector. Over its 21 years, the company has transformed the lottery market with an accessible and secure digital platform, allowing millions of Brazilians to play in a practical and uncomplicated way. With the growth of online betting and the regulation of the sector, Sorte Online foresees a new phase of expansion.
“The Day of Luck also marks the beginning of a series of new actions. With a focus on customer relationships and brand strengthening, we hope to consolidate our position in the market in addition to offering bridges for people”, he concludes.
Source: GMB
The Attorney General of the Republic, Paulo Gonet, sent an opinion to the Supreme Federal Court this Tuesday (17) defending the constitutionality of sections included in Law 13.756 that restrict the participation of companies in state and Federal District lottery services and regulate the advertising of the activity. According to him, the limits fall within the competence of the Union to regulate the lottery system, the promotion, and the planning of the activity.
In addition, the norms are in accordance with the constitutional principles of equality and consumer protection, in the assessment of the Attorney General.
The statement was in the Direct Action of Unconstitutionality (ADI) 7640, proposed by the states of São Paulo, Minas Gerais, Paraná, Acre, Mato Grosso do Sul, Rio de Janeiro, and the Federal District.
They question the validity of paragraphs 2 and 4 of article 35-A, included in the federal norm that regulates state lotteries. The provisions establish that the same economic group or legal entity can only explore the service, through concession, in a single federal unit. In addition, they prevent a lottery from one federal unit from advertising in another.
What the PGR says
In the opinion, Paulo Gonet counters the arguments presented by the authors and defends that the request made in ADI 7640 be denied by the STF. For him, the Union has exclusive competence to legislate on consortium and lottery systems in Brazil, allowing state members to explore public lottery services within the limits established by federal law.
In this context, by preventing the participation of the same economic group in lottery services from different states, Law 13.756/2018 seeks to prevent the concentration of private economic power in a sector that tends to be sensitive to the economy.
“The restriction established by the federal law tends to promote a market more open to economic agents, in more intense competition”, argues Paulo Gonet. According to him, market "deconcentration" measures foster the interest of new agents to compete.
Regarding the limitation of advertising for these services, the PGR defends that the legislation seeks to prevent states with more resources and greater advertising capacity from disproportionately attracting a larger volume of bettors from other federal units.
“Having constitutional support for the geographical restriction of the exploration of lotteries, the geographical limitation to the respective advertising is equally admitted”, he concludes.
Source: GMB
