Pragmatic Play, a leading content provider for the iGaming industry, is set to expand its current partnership with BetPlay after signing an agreement to provide its Smart Studio solution to the Colombian operator. The ongoing collaboration highlights Pragmatic Play's growth in various Latin American markets.
The agreement comes after the leading Latin American operator gained access to Pragmatic Play's extensive range of Slots and Live Casino content in 2021, with the latest expansion soon to make dedicated content available to BetPlay players across the country.
Pragmatic Play's Smart Studio solution allows multiple levels of customization and branding, using a variety of cutting-edge technologies to give operators more control over the appearance of the gaming environment.
The ongoing collaboration underscores the continuous growth of Pragmatic Play in Latin America, offering unique gaming experiences for operators and players through immersion and innovation.
Victor Arias, VP of Latin American operations at ARRISE, powering Pragmatic Play, said: "Expanding the relationship with BetPlay to deliver customized titles for their customer base in Colombia is another significant milestone for Pragmatic Play in its ongoing growth strategy in Latin America".
"The relationship between the two brands has been strengthening ever more since the first collaboration, and the addition of the Smart Studio solution to deliver localized content should be a very exciting prospect".
Geovanni Florez, director of operations and product at BetPlay, added: "We are very pleased to enhance our relationship with Pragmatic Play and continue our joint success delivering dedicated and customized studio content, where we can showcase our brand and enhance the experience for our customers".
"Our partnership highlights our shared commitment to delivering exceptional titles and we are excited to showcase this new exclusive content".
Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.
Based in Gibraltar, Pragmatic Play is a leading game provider that delivers player favorites to the most successful global brands in the iGaming industry. Powering new gaming possibilities through a single API, the company offers a multi-product portfolio of award-winning slots, live casino, bingo, virtual sports, sports betting, and more, available in all major regulated markets, languages, and currencies.
Source: GMB
