After the great success in 2024, BiS SiGMA Americas will grow even more for next year's edition. Established as the largest show in the iGaming ecosystem, bettechs, and sports betting in the Americas, in 2025, the event will have a 50% increase in total area, expanding from 20,000 m² to over 32,000 m² for the next meeting.
"This year's event was a great success, standing out for the richness of the discussions about the future of the market and the implications of regulation for the sector. For 2025, with regulation already underway, we will have even more diversified content, seeking to promote new horizons of our industry and attract a larger number of companies that believe in the Brazilian market and invest in our value proposition for the event", details Alessandro Valente, co-founder of BiS.
So far, 70% of the event area has already been sold and more than 200 exhibitors are confirmed. The expectation is that among the exhibiting companies will be all segments that make up the value chain of the sector such as platform providers, games, identification and payments, betting house operators, marketing and affiliation agencies, as well as major media groups from Brazil and other verticals.
Among the participants will also be present representatives of the main class entities of the sector, managers of Brazilian state lotteries and executives of government regulatory and federal administration entities.
According to recent data, Brazil is the third largest consumer of online betting, with expenditures exceeding R$ 54 billion, but leads the world ranking of accesses to online betting sites, representing 22.78% of the total global accesses. With the regulation in force, Brazil becomes the largest regulated market for online gaming and betting in the world.
Therefore, the interest of business groups from other nationalities in entering or intensifying their operations in the national territory is immense and notorious, as proven in the last edition.
"This is the main event of the sector in Latin America and the largest, in size, of all the Americas. We continue working to bring the best content and news from the market alongside big names in the sector who believe in the potential of this fair", highlighted Carlos Cardama, one of the creators of the fair.
BiS SiGMA Americas receives exhibitors and delegates from 60 different countries, with more than 35 languages spoken in the corridors of the pavilion. The expectation of participants in the April 2025 edition is more than 18,000 people over the three days of the fair.
The next BiS SiGMA Americas is confirmed for April 8, 9, and 10, 2025, again at the Expo Transamérica, in São Paulo. On April 7, parallel events from the official agenda will be held, such as a welcome reception and a gala dinner with the award ceremony of the BiS Awards 2025.
BiS SiGMA Americas is the largest and most important event in the iGaming, bettechs, and sports betting ecosystem in the Americas. Held annually in São Paulo, the event brings together leading companies and executives from the industry - among operators, platforms, developers, payment methods, legal and compliance, state lotteries, regulatory authorities to discuss trends, innovations, and regulations that shape the future of the sector.
BiS SiGMA Americas offers a global platform for networking, showcasing innovative products and services, and exchanging knowledge through lectures and panels led by renowned experts.
With an international reach, the event attracts participants from more than 60 countries, establishing itself as the mandatory meeting point for companies looking to expand their operations in Brazil and Latin America.
For more information, visit the event website: http://www.brazilianigamingsummit.com.
Source: GMB
