Pragmatic Play, a leading content provider for the iGaming industry, has expanded its partnership with PixBet after signing an agreement to deliver its Smart Studio solution to the operator, further solidifying the provider's presence in the Brazilian market.
The agreement will make a series of popular live casino tables available to PixBet customers, which can be customized through Pragmatic Play's Smart Studio technology to offer an unparalleled gaming experience.
Pragmatic Play's Smart Studio solution offers various levels of customization and branding, using a range of cutting-edge technologies to give operators greater control over the appearance of the game.
The award-winning provider had previously integrated its diverse portfolio of slot titles, live casino, and virtual sports into PixBet's online platform, with this latest extension of the collaboration ensuring that more localized content meets the evolving needs of players in the region.
The partnership marks the latest Smart Studio solution provided by Pragmatic Play in Latin America, where the provider continues to deliver customized and immersive content for leading operator brands.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: "Extending our relationship with PixBet to provide a range of fully customizable and tailored titles for their players is a significant milestone for Pragmatic Play, as it continues to provide cutting-edge solutions for Latin America and reaffirms its position in the dynamic Brazilian market.”
Junior de Farias Santos, CEO of PixBet, added: "Working with Pragmatic Play to introduce customized titles for our players in Brazil has been crucial in enhancing our gaming offerings. Expanding our partnership with the integration of their Smart Studio solution is a testament to our shared commitment to providing unique content and exceptional experiences for all our customers.”
Pragmatic Play, headquartered in Gibraltar, is a leading game provider that supplies player favorites to the most successful global brands in the iGaming industry. Powering new gaming possibilities through a single API, the company offers a multi-product portfolio of award-winning slots, live casino, bingo, virtual sports, sports betting, and more, available in all major regulated markets, languages, and currencies.
Source: GMB
