Luckia is an alternative entertainment and leisure brand under the EGASA Group.
The company believes that gaming is synonymous with sharing fun, so it aims to bring their offerings to anyone wanting to experience it through any channel: online, mobile, and face-to-face betting, all within a highly trusted environment, boasting 30 years of experience in the field.
Luckia's president José González emphasized the importance of sponsoring the La Liga for enhancing the brand's impact in Spain and for promoting it across the eight international markets where Luckia operates.
González stated: "This agreement reinforces Luckia’s commitment to sports and promotes football values such as teamwork, perseverance, and excellence."
Starting from the 2024/2025 season of La Liga, Luckia will leverage its online and retail channels to promote its brand through ambassadors, exclusive official merchandise, ticketing, and more, all while fully complying with the regulations in Spain and Mexico.
Luckia will also promote its brand through La Liga's digital assets, including La Liga EA Sports games and the new Hypermotion rights in both countries.
