Pragmatic Play has expanded its partnership with Rizk, a brand of the Betsson Group, to provide the operator with a customized live casino environment through its Smart Studio product.
The Smart Studio solution allows operators to customize every aspect of Pragmatic Play’s live casino games to better reflect the game hosting brand. This means multiple brands can operate the same table or game and have it personalized to the operator’s preferences.
For Rizk, this means using the Smart Studio solution to access a range of popular Pragmatic Play live tables, including Auto Mega Roulette, Speed Auto Roulette and Blackjack X, which will be available to players in several major regulated markets open.
Commenting on the expanded partnership, Laszlo Hornyak, Senior Gaming Operations Manager at Rizk, said: “Partnering with Pragmatic Play to launch more customized live casino games has been very successful.
The new blackjack and automated roulette tables not only expand our gaming offering, but are also in line with our commitment to providing our customers with an exceptional and unique experience.”
Irina Cornides, chief operating officer at Pragmatic Play, also said: “Smart Studio makes live casino customization faster and more cost-effective, offering a wide choice of brands for some of Pragmatic Play’s most popular live tables.
We are excited to expand our partnership with Betsson by providing a bespoke live casino environment for Betsson’s Rizk brand via Smart Studio. "
Pragmatic Play partnered with Betsson in April to launch a live casino studio, which includes eight dedicated blackjack tables and a roulette table for live broadcasts, which have been specially designed to reflect Betsson and its brands.
So far this year, Pragmatic Play has partnered with NetBet Denmark and partnered with Bplay as part of its expansion plans in Brazil.
