Xprizo has partnered with sports betting operator 4BetNow to support its expansion into the regulated Kenyan market.
The partnership aims to improve the financial transaction process for 4BetNow customers.
Operator 4BetNow recently launched its retail and online operations in Kenya as part of its wider expansion plans.
The integration of Xprizo fintech services will enable 4BetNow customers to deposit and withdraw local currencies.
The integration leverages Xprizo’s existing partnership with Kenyan mobile money service M-Pesa, allowing users to manage transactions through a single interface.
Richard Mifsud, chief vision officer at Xprizo, said: “We are delighted to be partnering with 4BetNow in Kenya and look forward to playing a key role in their expansion plans.
Xprizo prides itself on delivering unparalleled fintech services that connect people, especially where traditional payment solutions are scarce.
New 4BetNow customers will also be able to take advantage of a unique cashback offer when signing up to the service. "
The partnership aims to provide Kenyan users with secure and efficient payment solutions that address deficiencies in the current payment ecosystem, including facilitating cross-border transactions and supporting local operations.
“Using Xprizo’s payments ecosystem will enable us to provide a fast and secure experience to our Kenyan customers,” a 4BetNow spokesperson said.
In September 2023, Xprizo partnered with M-pesa to allow users to deposit and withdraw funds directly to their Xprizo wallet. The partnership aims to simplify the payment process between the various platforms.
Additionally, in January 2024, Xprizo partnered with Blokotech to enhance payment options in Southeast Asia and the Gulf Cooperation Council (GCC) countries.
The partnership aims to create a secure payment experience, introduce multiple payment methods and adopt advanced encryption and fraud prevention measures.
