Inspired Entertainment has announced the expansion of its partnership with bet365. This is Inspired’s second North American market entry in two months, following its recent entry into New Jersey.
The expanded partnership will see bet365 offer Inspired’s online gaming portfolio to players in Pennsylvania, while also offering existing products to New Jersey. The move is aimed at enhancing the gaming experience for bet365 customers in the two states.
Commenting on the expansion of this partnership, Inspired President and CEO Brooks Pierce said: “We are excited to expand our partnership with bet365. Our goal is to provide high-quality content that continues to satisfy North American players. Changing needs.”
“bet365 knows what its customers want, and we believe we can drive growth and deliver a superior gaming experience to bet365 Pennsylvania customers.”
A spokesperson for bet365 added: “We are delighted to be extending our partnership with Inspired, which is a milestone for bet365.
“This partnership marks a significant step forward in our expansion into the U.S. and demonstrates our commitment to delivering the most innovative and engaging gaming experiences.”
In related news, bet365 has also extended its partnership with Gentoo Media (formerly GiG Media) by 12 months - now in its sixth year.
The extension of the partnership enables bet365 to continue to use Gentoo Media’s automated compliance and brand protection tool, known as ‘GiG Comply’, to help maintain regulatory compliance.
