SiGMA Malta: Esports caters to the "TikTok generation," driven by data and short content for growth

At this year's SiGMA Malta conference panel discussion, Grid co-founder and CEO Moritz Maurer stated, "Now is the best time to get involved in esports."Maurer, who served as the head of esports at Genius from 2015 to 2018, recalled that at that time, the marketing budgets for esports were limited, a