#GameDesign

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Social gambling popularity soars, how to capture players and increase user retention

In recent years, Social Casino Games (SCG) have been heating up with a unique "gambling-like + strong social" model. According to Business Research data, the global social casino market size reached $7.73 billion in 2023 and is expected to break through $12.46 billion by 2032, with a compound annual

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2025 Slots Advertising Overlaps Intensify! Creative Materials May Become the Game Changer!

Looking at the trend of KPI settings for Slots deployment over the past 1-2 years, the cost of the first charge has dropped from $20 all the way down to now where H5 is required to be under $5; although the decline in cost and the reduction in the amount of the first charge are inseparable, for us o

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