When we talk about "small budget", it is not a fixed value, but a relative concept. Different industries and market competition intensities will affect the understanding of "small budget". Simply put, "small budget" usually refers to a situation where advertising funds are relatively limited compar
Starting from April 9, 2025, Google Ads will implement a new "Dating and Companionship Services" advertising policy. Advertisers must obtain Google certification before this date to promote dating and companionship products, services, or content in their ads.Policy Release and AdjustmentInitial Poli
Today, I'd like to share a tutorial on setting up Google Ads conversion tracking. Due to recent updates in the Google Ads backend, there have been some changes in conversion tracking settings, which may feel unfamiliar to some users. Below, I will share how to set up the new version of Google Ads c
If someone is searching for your brand, they already know you exist. They will definitely find you organically, right? But in the increasingly competitive world of search, decisions are not so black and white.Let's delve into the details of brand PPC, reveal the pros and cons, and help you decide w
In Google Ads, the choice of keywords determines the precision and conversion effectiveness of the ads. Choosing the right keywords allows your ads to precisely reach potential customers, achieving a higher ROI; choosing the wrong keywords, however, may waste the budget and lead to a large number of
If you are confused when formulating advertising strategies, conducting competitive analysis can help you gain a deeper understanding of which strategies are effective and which are not in the market.Semrush offers a full set of analytical tools to assist you, including identifying competitors, ana
In the fiercely competitive online advertising sector, companies aspiring to excel must study their Google Ads competitors. Analyzing competitors' approaches can improve one's own ad campaigns, uncover opportunities, and reduce mistakes. Here's how to effectively research Google Ads competitors:Ide
Personalized Advertising Policy Update (March 2025)On March 14, 2025, Google Ads' personalized advertising policy will be updated to allow personalized settings for app advertising campaigns, promoting skill games "Daily Fantasy Sports" and "Rummy" apps to users in India.Starting March 14, 2025, ce
The German gambling regulator has scaled back its assessment of the success of a partnership with Google to crack down on illegal gambling advertising. Ronald Benter, CEO of the Joint Gambling Authority of the Federal States (GGL), admitted at a conference in Berlin this week that efforts to tack
Google Personalized Advertising Policy UpdateOn March 14, 2025, Google Ads' personalized advertising policy will be updated to allow personalized settings for app ad campaigns, promoting the skill games "Daily Fantasy Sports" and "Rummy" apps to users in India.Cryptocurrency and Related Products Po
1. "Gambling and Gaming" Policy UpdateMain Changes:1. Effective Date:Policy update on March 11, 2025.2. Permitted Scope:Accepts entities authorized by the state to place online horse racing advertisements in Idaho, Iowa, Louisiana, North Carolina, Vermont, and Washington.3. Certification Requi
In the world of digital marketing, how do user reviews affect brand trust? User reviews are not only an important way for potential customers to learn about products or services, but also a key factor in enhancing brand reputation. Especially in Google Ads, using user reviews can significantly incre
We have focused our attention on Google Ads. Apart from the official Google Help Center, there are actually no systematic books or courses on Google Ads available in the market. Why not use DeepSeek this time to create a detailed Google Ads learning plan, systematically learning from scratch.Below a
Google Ads offers a variety of targeting strategies to meet the needs of different advertisers in targeting their audience. However, many advertisers find these targeting methods complex and numerous, unclear about what each method does, and unsure which is best suited for their business.Therefore,
Recently, Google has adjusted its policy on gambling-related advertisements, specifically targeting regulations in the Philippines. According to Google's latest announcement, starting from February 17th, the Google Ads platform will add specific clauses to its "Gambling and Games" policy, allowing m
Google has announced updates to its Gambling and Games advertising policy, which will take effect on 14 April 2025.The tech giant has released a provisional version of the new rules. Notably, it includes a formal definition of ‘gambling,’ which was omitted in the old policy. From April, Google will