As jersey sponsorship restrictions take effect, new regulatory bodies are established, and warnings about white-label collaborations are issued, UK football betting sponsorships are at a critical juncture of drastic change.Since the legalization of sports betting in the UK, the industry has formed a
Six Premier League clubs are reportedly in hot water for flouting regulations designed to protect fans from the harms of gambling.In a landmark decision in July, the Premier League along with the EFL, FA, and Women’s Super League agreed to implement more strict rules regarding gambling sponsorship i
The gambling industry has become synonymous with the chests of Premier League players’ match shirts. Its lucrative sponsorship contracts have provided clubs with a cash boost during a revenue arms-race, deemed necessary in an era of financial regulation.The end, though, is seemingly on the horizon,
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