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Swedish ATG's performance declines, CEO resigns as soaring tax rates become profit killers.

Swedish ATG's performance declines, CEO resigns as soaring tax rates become profit killers.

Swedish gambling operator ATG delivered a less-than-stellar report card for the fiscal year 2025: net gambling revenue of 5.25 billion Swedish kronor, a decrease of 2.2%; net profit 1.24 billion kronor, a drop of 16.4%. The performance pressure directly triggered a management shake-up—CEO Hasse Lor

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Swedish Gambling Bonus Ban Sparks Controversy, BOS Warns It May Exacerbate Monopoly Market

Swedish Gambling Bonus Ban Sparks Controversy, BOS Warns It May Exacerbate Monopoly Market

Sweden has recently proposed a plan to ban online gambling bonuses, sparking widespread discussion in the industry. The BOS association criticizes this move, believing it could benefit existing monopoly enterprises while driving players to the illegal market, whereas supporters are concerned that bo

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Sweden's two major gambling operators see growth in third-quarter earnings

Sweden's two major gambling operators see growth in third-quarter earnings

Sweden's major gambling operators Svenska Spel and ATG reported a year-over-year growth in financial results for the third quarter of 2024, with both companies seeing increases in revenue and net profit. Svenska Spel's quarterly net gambling revenue reached 1.87 billion Swedish kronor (approximately

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Hippos ATG Oy plans to introduce the ATG brand in Finland to welcome market de-monopolization.

Hippos ATG Oy plans to introduce the ATG brand in Finland to welcome market de-monopolization.

As the Finnish market prepares to end its monopoly, Hippos ATG Oy will introduce the ATG brand in Finland starting from 2027.This new initiative will offer a diverse range of betting products through the ATG.fi website and the ATG gaming application framework, operating in a similar manner to ATG ap

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Swedish operator ATG's revenue fell by 5% in the first half of the year, with an increase in gambling taxes and weak casino operations being the main reasons.

Swedish operator ATG's revenue fell by 5% in the first half of the year, with an increase in gambling taxes and weak casino operations being the main reasons.

Swedish operator ATG has announced its financial data for the first half of 2025. Net Gaming Revenue (NGR) was SEK 2.6 billion (approximately USD 237 million), a 5% decrease year-over-year, with total group revenue also falling to SEK 2.9 billion. The horse racing business declined by 5%, sports bet

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ATG and Suomen Hippos joint venture, targeting the Finnish "marginalized" horse racing betting market

ATG and Suomen Hippos joint venture, targeting the Finnish "marginalized" horse racing betting market

Swedish horse racing betting giant ATG and the Finnish Horse Racing Association Suomen Hippos have established a joint venture, Hippos ATG, planned to operate on ATG's internal gaming platform but independently in business. ATG CEO Mikael Bäcke stated that the long-term national monopoly has margina

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Swedish gambling regulation exposed as "out of control": Nearly 30% of bets flow into unlicensed platforms

Swedish gambling regulation exposed as "out of control": Nearly 30% of bets flow into unlicensed platforms

Swedish gambling regulation is once again under scrutiny. The latest report released by the Swedish horse betting company ATG points out that a large amount of gambling transactions in the country still bypass the regulatory system, with rampant unlicensed gambling activities severely deviating from

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ATG accuses Veikkaus of abusing market position, hindering fair competition in the Finnish gambling market.

ATG accuses Veikkaus of abusing market position, hindering fair competition in the Finnish gambling market.

Swedish gambling operator ATG has accused the Finnish national gambling company Veikkaus of engaging in anti-competitive practices as the monopoly in the Finnish gambling market is about to be lifted. According to current plans, Finland will abolish the legal monopoly model on January 1, 2027, allow

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Swedish horse racing monopoly AB Trav och Galopp (ATG) plans to partner with a Finnish joint venture to offer online gambling.

Swedish horse racing monopoly AB Trav och Galopp (ATG) plans to partner with a Finnish joint venture to offer online gambling.

The Swedish horse racing monopoly AB Trav och Galopp (ATG) and the Finnish Equestrian Federation Suomen Hippos have established an online gambling joint venture (JV) to welcome the reform of the Finnish gambling industry.The Finnish sports betting joint venture of ATG (yet to be named) will provide

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ATG reports that most popular illegal websites use Swedish licensed platforms.

ATG reports that most popular illegal websites use Swedish licensed platforms.

The latest Q4 study by Aktiebolaget Trav och Galopp (ATG) shows that 17 out of 20 popular illegal gambling sites use the same platform providers as licensed operators.A report led by ATG, covering illegal gambling activities in Sweden during the fourth quarter, states that the online channelization

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The ATG report indicates that unlicensed gambling activities continue to be rampant in Sweden.

The ATG report indicates that unlicensed gambling activities continue to be rampant in Sweden.

A new report from ATG highlights the long-standing issue of unlicensed gambling in Sweden, showing that a significant portion of the country's gambling activities are still outside the regulatory system.Despite increasing regulatory efforts, the channeling rate (i.e., the percentage of bets placed w

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ATG notes operator stability despite Swedish gaming tax rise

ATG notes operator stability despite Swedish gaming tax rise

Swedish gambling operator ATG reported a two per cent rise in net gaming revenue for Q1, rising to SEK5.4bn (£400.3m). Its horseracing arm’s revenue was flat at SEK3.9bn (£289.1m) but sports betting and casino revenue climbed by eight per cent to SEK778m (£57.7m) and SEK689m (£51.1m), respectivel

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ATG notes 'downward trend' in latest Swedish channelisation rate report

ATG notes 'downward trend' in latest Swedish channelisation rate report

Swedish gaming operator AB Trav och Galopp (ATG) says there remains a “downward" trend in the online gaming channelisation rate despite the rate stabilising in Q3 this year. ATG’s latest report puts the Swedish channelisation rate in the third quarter of 2024 between 70 per cent and 82 per cent.

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Record NGR offsets gambling tax hike effect for ATG

Record NGR offsets gambling tax hike effect for ATG

Swedish gaming operator ATG says the increased gambling tax has cost the company to the tune of SEK55m (£4m) in the third quarter.Sweden’s gambling tax rate rose from 18 per cent to 22 per cent from July, but the increased costs have not totally dampened the mood at ATG.The company reported record n

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ATG's Proposal on Combating Unlicensed Gambling in Sweden

ATG's Proposal on Combating Unlicensed Gambling in Sweden

Swedish gambling operator ATG has expressed concerns about the increasingly severe black market gambling in Sweden in a recent report. Since the introduction of the regulated gambling market in January 2019, black market gambling has surged dramatically. The report titled "Gambling Under the Radar—A

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