British regulators rule on two gambling ads: Play'n GO found in violation, Mecca Bingo exonerated

The UK Advertising Standards Authority (ASA) recently ruled on two complaints related to gambling advertisements, demonstrating its focus on both "image content + audience targeting" in its review logic. Play'n GO was found in violation for advertising images that allegedly appealed to minors, while

26like·0comment

The controversy over Buzz Bingo's "puppet advertisement" has subsided: ASA rules it did not appeal to minors and imposes no penalties.

The UK Advertising Standards Authority (ASA) recently ruled that it would not uphold complaints against the "action figure advertisement" posted on Facebook by the Buzz Bingo Grimsby store. The ASA considered that the advertisement content is unlikely to have a particular appeal to those under 18, t

25like·0comment

ASA Ruling: LiveScore Bet Ad Violates Regulations by Targeting Gambling Content to Users Under 18

The UK Advertising Standards Authority (ASA) recently ruled that two in-app advertisements by LiveScore Betting & Gaming (Gibraltar) under its LiveScore Bet brand violated regulations concerning advertising content for minors. Despite the platform implementing certain age verification measures, the

20like·0comment

UK's Advertising Standards Authority partners with Ireland's Gambling Regulatory Authority

The UK's Advertising Standards Authority (ASA) announced that it has partnered with the Gambling Regulatory Authority of Ireland (GRAI), a new statutory body that, once established, will be responsible for the licensing and regulation of gambling services in Ireland, to streamline the process for co

25like·0comment

Ireland’s watchdogs to split oversight of gambling advertisements under new regulatory regime

Regulators are looking to split responsibility for gambling ad complaints as the State prepares a new regime to oversee betting in the Republic.A law passed shortly before the last Oireachtas was dissolved created the new Gambling Regulatory Authority of Ireland, which is likely to begin work midway

28like·0comment

ASA bans misleading social casino ads on TikTok that claim to offer real winnings

The Advertising Standards Authority (ASA) recently took action against several social casino advertisements on TikTok, which suggested that players could win real-world money or tangible prizes. ASA found these claims to be misleading as these particular social casinos do not offer real money prizes

0like·0comment

ASA bans multiple social casino ads for misleading players

The sweepstakes casino sector’s continued growth has led stakeholders to launch the Social and Promotional Games Association, advocating for responsible social casino gaming.Acting as a trade body for the sector, the SPGA has brought together companies within the social casino space to uphold player

0like·0comment

ASA ruling on Ignite Classic Slots

The UK's Advertising Standards Authority has issued a ruling against Mobee for two paid-for TikTok ads for Ignite Classic Slots, a social casino game app, seen in March 2024. This ruling forms part of a wider piece of work on paid-for gambling-like ads, identified for investigation following intel

0like·0comment

/ THE END /