Sports data and technology company Genius Sports announced a groundbreaking acquisition: it will acquire the digital platform Legend, which focuses on monetizing sports audiences, for a total consideration of up to $1.2 billion. This transaction includes $900 million in upfront payments (including $
The St. Louis Blues announced a multi-year marketing agreement with sports entertainment and betting company Underdog, making Underdog the team's first official sports betting partner. This collaboration aims to enhance fan engagement and digital interaction experiences, covering home and away games
The Bundesliga has announced an expanded partnership with global sports data and technology provider Sportradar, through new data integration and technological innovations. This latest collaboration not only continues the two parties' close cooperation of 20 years but will also be fully implemented
Fast-growing UK sportsbook Midnite gave a whole new meaning to the term “Parachute Payments” as part of its partnership with Southampton Football Club.Five lucky Southampton fans thought they were being treated to exclusive access to watch their side train ahead of the new campaign. Little did they
Genius Sports has signed a multi-year strategic technology renewal agreement with the National Football League (NFL), extending their partnership until the end of the 2029 season.Since 2021, Genius Sports has been a key partner of the NFL, with the original agreement set to expire in 2028. The signi
The International Football Federation (FIFA) announced a partnership with Avalanche to launch an exclusive first-layer blockchain network, aimed at deepening connections with global fans through digital collectibles and interactive experiences.From Algorand to Avalanche: FIFA's Strategic Transforma
Soft2Bet brand ToonieBet has partnered with the Canadian National Hockey League (NHL) team Ottawa Senators, becoming the team's official online casino partner.The online casino brand will be showcased in 32 home and away games, both in-arena and in virtual broadcasts.ToonieBet will also create fan e
Sportsbet.io has become the official regional partner of LaLiga.Through this partnership, both parties will bring fans closer to the events by offering engaging activities and promotional campaigns.Sportsbet.io and LaLiga aim to provide fans with opportunities to connect with the league, offering a
The Hong Kong Jockey Club (HKJC) is set to introduce a cutting-edge, AI-driven customer experience designed to revolutionize fan engagement in horse racing. This was announced during the Asian Racing Conference (ARC) in Sapporo, Japan. Andrew Harding, HKJC’s Executive Director of Racing, highlighted
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