Publish
Global iGaming leader
iGaming leader platform:
Popular tags

#Data Strategy

291views3participate in
From CRM to CDP: Innovating Customer Management in the Era of Big Data in iGaming

From CRM to CDP: Innovating Customer Management in the Era of Big Data in iGaming

In my previous article, I discussed how a CRM (Customer Relationship Management) should not be seen merely as software but as a set of corporate policies that guide all customer interactions. CRM software facilitates the implementation of these policies, but in the current context of iGaming, where

0like·0comment
From CRM to CDP: Innovating Customer Management in the Era of Big Data in iGaming

From CRM to CDP: Innovating Customer Management in the Era of Big Data in iGaming

In my previous article, I discussed how a CRM (Customer Relationship Management) should not be seen merely as software but as a set of corporate policies that guide all customer interactions. CRM software facilitates the implementation of these policies, but in the current context of iGaming, where

0like·0comment
SBC Digital – Affiliate Marketing to delve into the keys to success in affiliation

SBC Digital – Affiliate Marketing to delve into the keys to success in affiliation

The SBC Digital – Affiliate Marketing online conference takes place this Wednesday, September 4, and hosts a line-up of expert speakers ready to share insights on a range of key topics, from SEO to AI, and data to social responsibility.Kicking off at 09:30 BST and taking place inside SBC’s digital e

0like·0comment

/ THE END /