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2025 Instagram Influencer Marketing Guide: Four Core Strategies and Trends

2025 Instagram Influencer Marketing Guide: Four Core Strategies and Trends

Combining Short and Long Videos: Capturing User AttentionShort videos (Reels) remain the core of traffic. Instagram Reels, with their 15-90 second duration, high entertainment value, and full-screen immersive experience, have become a core tool for brands to attract users. Data shows that Reels hav

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1win Partners anticipates a 2025 with more GEOs and more opportunities.

1win Partners anticipates a 2025 with more GEOs and more opportunities.

In the following article, the team at 1win Partners unveils the company's plans for the year that is beginning.Press release.- Starting 2025 is much more than turning the page of the calendar: it is opening a chapter of transformation and innovation for 1win Partners. "After a 2024 full of exponenti

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Soft2Bet ends the year with more industry recognitions

Soft2Bet ends the year with more industry recognitions

The event celebrates operators, affiliates and service providers that lead the industry in terms of innovation, sustainability, customer experience and product development across the continent. A globally known iGaming turnkey solutions provider, Soft2Betannounced that it has been shortlisted in six

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Soft2Bet nominated in six categories at EGR Europe Awards 2025

Soft2Bet nominated in six categories at EGR Europe Awards 2025

iGaming turnkey solutions provider Soft2Bet has been nominated in six categories at the EGR Europe Awards 2025. The company has been shortlisted for major awards including the "European Software Provider" and "European ESG Initiative of the Year" accolades. In addition to these awards, three Soft2Be

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Play'n GO Celebrates Malta Gaming Authority's ESG-C Award

Play'n GO Celebrates Malta Gaming Authority's ESG-C Award

Play’n GO, a leading international provider of casino entertainment, announced that it has received the ESG-C Tier 2 Seal from the Malta Gaming Authority in recognition of its ESG efforts and activity reports. The Swedish gaming giant becomes the only B2B company to receive this important 'aspiratio

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IGT strengthens its partnership with La Française des Jeux through a three-year contract to launch innovative instant tickets.

IGT strengthens its partnership with La Française des Jeux through a three-year contract to launch innovative instant tickets.

IGT Global Solutions Corporation, a subsidiary of International Game Technology (IGT), has signed a three-year contract with La Française des Jeux (FDJ), the operator of the French National Lottery, to deliver innovative instant ticket games. This contract was awarded after a competitive bidding pro

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Games Global Partners With Floodlight Software For Climate Risk Analysis

Games Global Partners With Floodlight Software For Climate Risk Analysis

Games Global, a leading provider of online gaming content, has entered a strategic three-year partnership with Floodlight Software to enhance its climate risk assessments across all company assets. This collaboration aims to strengthen Games Global’s approach to sustainability, equipping the company

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Zitro launches company-wide efficiency policy to improve energy management

Zitro launches company-wide efficiency policy to improve energy management

Gaming technology provider Zitro has announced the implementation of an energy efficiency policy that aims to improve energy management across all company facilities. Through measures such as optimizing energy consumption, implementing efficient technologies, and promoting behaviors among its employ

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Scientific Games continues primary scratch-card partnership with La Française des Jeux

Scientific Games continues primary scratch-card partnership with La Française des Jeux

Scientific Games Monday announced a new three-year contract extension from La Franҫaise des Jeux, a leading betting and gaming company worldwide. FDJ made its selection based on a competitive process and the contract award extends a relationship that began in 1989. Most recently, FDJ and Scientific

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Committed to a better future: ESG practices in the European gaming industry

Committed to a better future: ESG practices in the European gaming industry

Leading firms in the Old Continent have implemented innovative strategies, positioning themselves as responsible corporate citizens in a rapidly evolving landscape. By Damian Martinez, journalist at G&M News. The gaming industry in Europe has undergone a profound transformation in recent years,

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			Celebrating 2024’s Top 50 Most Influential Women in Gaming, Africa: Jodi Scholtz

Celebrating 2024’s Top 50 Most Influential Women in Gaming, Africa: Jodi Scholtz

Jodi Scholtz is an accomplished and results-oriented professional currently serving as the Commissioner of the National Lotteries Commission in South Africa. With over 25 years of experience in administrative leadership and strategic management, Jodi has made significant contributions to both the pu

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MGM Resorts Expands Environmental Commitments via Renewable Energy Deal

MGM Resorts Expands Environmental Commitments via Renewable Energy Deal

MGM Resorts Expands Environmental Commitments via Renewable Energy DealMGM Resorts International is doubling down on sustainability via a new agreement with Escape Solar LLC. According to the announcement, the deal will double the casino and hospitality giant’s access to clean solar electricity.MGM

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Svenska Spel Publishes Q2 Healthy Revenue Report

Svenska Spel Publishes Q2 Healthy Revenue Report

Svenska Spel Publishes Q2 Healthy Revenue ReportSvenska Spel, a state-owned company in Sweden, has published its healthy revenue report for Q2 2024, detailing an increased share of revenue from low-risk consumers. The operator reiterated its commitment to responsible gambling, promising to minimize

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