In the following article, the team at 1win Partners unveils the company's plans for the year that is beginning.
Press release.- Starting 2025 is much more than turning the page of the calendar: it is opening a chapter of transformation and innovation for 1win Partners. "After a 2024 full of exponential growth, this new stage will be marked by ambitious goals and a renewed commitment to excellence in the igaming sector," the company assured.
Globalization will be one of the pillars of 2025, with 1win Partners targeting fast-growing markets such as Latin America and Asia. In Mexico, for example, they plan to launch centralized campaigns and establish collaborations with local influencers and content creators to strengthen the connection with their audience.
Additionally, in 2025 they will participate in the most prominent igaming events. As is tradition, 1win Partners will be present at the main conferences of the sector, such as SiGMA das Americas in São Paulo, in April. They will also participate in PGS Lima 2025, iGB Affiliate 2025, and the SBC Summer Summit around the world.
"The expansion in Latin America does not stop, and in 2025 we will be more present than ever," the company assured. Just as in 2024 they had the event "Viva LatAm – Colombia", this year they will organize "Viva LatAm – Mexico", an event full of networking and opportunities for the main traffic managers of the region.
The technology will continue to be a key differentiator for 1win Partners. "In 2025, we will expand the use of artificial intelligence to offer even more precise data analysis and create personalized campaigns for each affiliate," detailed the company.
The launch of automation tools and simplified panels will allow partners to monitor performance in real time, reducing complexity and maximizing results. Additionally, they are exploring the integration of augmented reality (AR) in their campaigns, opening new possibilities for user interaction and retention.
See also: Elya, CBDO of 1win: "We are shaping the future of igaming with innovation, global expansion, and a focus on the customer"
Another highlight in their planning is the ongoing commitment to sustainable practices. This year, 1win Partners will strengthen their ESG strategy with initiatives focused on environmental impact, social responsibility, and ethical governance. Moreover, they will reinforce their focus on responsible gaming, introducing new educational resources and stricter measures to ensure a safe experience for end users.
2025 will be a year to celebrate partnerships. They will expand exclusive reward programs and networking events, creating unique opportunities for affiliates to grow and learn together. Regarding this, the 1win Partners team said: "Our goal is to transform each collaboration into part of a network that not only thrives today but builds a solid future in the igaming sector."
"With a clear vision for 2025, 1win Partners is ready to lead with creativity and ambition. This will be a year to push boundaries, explore new frontiers, and offer more value to our affiliates and end users," the company assured.
And they added: "We are just beginning, and the opportunities that will arise along the way will prove that the future of igaming is being shaped by committed, innovative, and visionary partners."
