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Sportradar launches payment search to boost customer acquisition for operators

Sportradar launches payment search to boost customer acquisition for operators

Ad:s paid search, according to Sportradar, increases operator sign-ups by over 30 percent and first-time deposits by more than 40 percent.Press Release – Sportradar today announced the addition of paid search to its ad:s marketing service, enabling operators to more effectively reach and engage cust

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Sportradar launches paid research to boost customer acquisition efforts for operators

Sportradar launches paid research to boost customer acquisition efforts for operators

Sportradar announced the addition of paid search to its ad:s marketing service, enabling operators to reach and acquire customers more effectively by searching for topics related to bets and online gaming. The company claims that ad:s paid search increases bettor sign-ups by over 30% and first depos

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			Insights to Navigating the Digital Marketing Landscape in Gaming with Nasif Balinda

Insights to Navigating the Digital Marketing Landscape in Gaming with Nasif Balinda

In the dynamic world of the iGaming industry, the role of digital marketing has become increasingly critical. At the recent SBEA+ 2024 Summit held in Kampala Uganda, iGaming AFRIKA had the opportunity to speak with Nasif Balinda, the Head of Digital Marketing at Buffalo Slots. With years of experien

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Hard Rock Bet becomes Jacksonville Jaguars partner

Hard Rock Bet becomes Jacksonville Jaguars partner

Hard Rock Digital’s Hard Rock Bet has become the official sportsbook of the Jacksonville Jaguars, boosting the brand’s sports betting presence in Florida, US. The partnership will see the creation of co-marketing elements such as marquee signage, CRM, digital and social campaigns throughout the NF

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Brazil’s X ban branded ‘outrageous’ as warning issued to gambling sector 

Brazil’s X ban branded ‘outrageous’ as warning issued to gambling sector 

The decision of the Brazilian Supreme Court to ban X (Twitter) in Brazil was branded as “the worst kind of decision”, by Alessandro Valente, Co-Founder of Super Afiliados, as he discussed how operators can engage with new audiences via social media platforms.He was speaking as part of a panel on the

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Revpanda Acquires Leetz Media, Evolves into Revpanda Group

Revpanda Acquires Leetz Media, Evolves into Revpanda Group

Revpanda Acquires Leetz Media, Evolves into Revpanda GroupRevpanda, an all-in-one digital marketing agency, has announced its acquisition of Leetz Media, another advertising specialist. The tie-up has resulted in the former company evolving into Revpanda Group.Revpanda Evolves Into Revpanda GroupThe

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888casino named official jersey sponsor, presenting partner for Toronto Rush's 2024 season

888casino named official jersey sponsor, presenting partner for Toronto Rush's 2024 season

The Toronto Rush of the Ultimate Frisbee Association (UFA) has named 888casino, a subsidiary of 888 Holdings, as the team’s official jersey sponsor and Presenting Partner for the 2024 season. Founded in 1997, 888casino is an online casinooffering over 2,500 games including exclusive content develope

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How Micro-Influencers Can Utilize Personalization And Authenticity To Help Small Businesses Grow

How Micro-Influencers Can Utilize Personalization And Authenticity To Help Small Businesses Grow

As new generations emerge as commercial forces, the advertising landscape naturally evolves. Digital marketing has changed at a rapid pace over the last few years, with the emergence of influencers and new social media platforms changing the way businesses reach their audiences.The evolution of tech

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