Premier Padel announces a multi-year global betting sponsorship agreement with sports betting operator Betsson.This collaboration aims to enhance the fan experience at the Qatar Airways top-tier Padel tour through various initiatives.As part of the agreement, Betsson will offer a variety of padel od
In the global football and betting industry, it is common for betting companies to sponsor sports clubs, especially in Europe's top leagues.In the previous article on Premier League jersey sponsorship, PASA mentioned that when operators choose to sponsor Serie A clubs, they must carefully weigh the
Ladbrokes, a subsidiary of Entain, has been designated as the betting partner for Liverpool Football Club in the UK and Ireland. Its brand will appear on the LED screens at Anfield Stadium and Liverpool Women's St Helens Stadium.The club stated that as part of Entain's grassroots sports investment p
STS has reached an agreement, becoming the regional partner of Borussia Dortmund in Poland.Through this agreement, STS has obtained exclusive operating rights in the Polish market, including the use of the Borussia Dortmund logo, the title of regional partner, and exclusive access to unique content
UK — The Rugby Football League (RFL) has released new gambling sponsorship conduct guidelines. Earlier, similar guidelines were also issued by football organizations and the British Horse Racing Association.The RFL's guidelines are broadly similar, setting standards in four core areas for gambling p
The Premier League, the world's largest football league, is set to ban gambling sponsors on the front of jerseys; recently, Premier League clubs decided through voting to prohibit gambling sponsors on the front of jerseys by the end of the 2025/26 season, becoming the first sports league in the worl
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