One of the leading betting aggregation platforms in the UK, betting.bet, has launched a Free Bet Roulette, a brand-new free gaming tool designed to enhance user retention and interactive experience.This gamified feature is closely linked to the weekend Premier League matches, offering users the chan
Slot machines are not only a fun way to pass the time in casinos, but they are also a blend of art, science, and entertainment. From spinning reels to flashing lights, every element of slot machine games is purposeful. But what makes slot machine games memorable? Is it the visual effects, sounds, th
Competition for screen time is greater than ever before and operators that fail to adapt to evolving player expectations risk losing their audiences. However, there are some cost-effective steps that brands can take to engage and retain their customers, according to Martin Collins, Chief Business De
Gamification is one of the most influential trends in the iGaming industry, transforming how operators interact with players and enhancing loyalty and engagement. By integrating traditional gaming elements such as points, rewards, levels, and challenges into iGaming, gamification provides a more int
EveryMatrix has launched LoyaltyEngine, a suite of cross-vertical tools designed to help operators strengthen the connection between players and brands, significantly enhancing player engagement, retention, and lifetime value.LoyaltyEngine allows operators to easily configure levels, set rules for e
The Player Engagement division of Gamanza Group AG, Gamanza Engage, has integrated its loyalty and gamification suite with Optimove's AI-driven CRM marketing platform. This integration introduces AI-orchestrated gamification and new player engagement and personalization features for iGaming and spor
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