Africa continues to be a fertile ground for growth for Super Group. In the recently released financial results for FY 2025, the region saw a revenue increase of 27%, leading the group's overall growth of 22%. Botswana has performed exceptionally well since its launch in February 2025, described by the CEO as the leader of an "outstanding year." Simply put, the African market is being tackled one by one, and the results are quite good. Namibia has now become the next target, expected to go live in the second half of 2026, with licenses already secured and product certification underway. Want to know how the international gaming giant is deeply cultivating Africa? PASA's official website continues to track regional expansion dynamics.
First, Namibia: The brand is "warmed up," just waiting for the starting gun
Super Group CFO Arlinda van Wyk revealed that the company's preparations in Namibia have entered the final stage:
License: already secured
Product certification: in progress
Launch time: expected in the second half of 2026
The Betway brand's early layout in Southern Africa has paved the way for expansion. Van Wyk explained, "Our brand has already entered Namibia through the television network and has broadcasting rights. As one of the biggest sponsors of football, Betway is already well-known locally even before we start betting." Investor Relations Director Nkem Ojougbo added, "When we enter new markets, it's a 'hot start'—when you see the LED screens at the Arsenal vs. Chelsea match, Betway is everywhere."
Second, ZAR Supercoin: Wallet to launch in Q2, starting in South Africa
The Africa-specific digital currency ZAR Supercoin, launched in November last year, is making steady progress:
Wallet launch: planned for the second quarter of 2026
Promotion plan: to be expanded later to increase adoption rates
Regional expansion: After launching in South Africa, it will be promoted to other African countries
Early results have been promising: Van Wyk said "the adoption rate is very good," and both processing costs and banking fees have decreased. Banks have noticed this trend and realized that there is an alternative way to interact with customers.
Third, Nigeria: Moving forward in regulatory fog, 60% of the roadmap completed
Among the eight African markets, Nigeria is the only one not yet on the "podium." CEO Neil Menash stated that the company is continuously "evaluating" its strategy in Nigeria. Van Wyk explained that the challenge stems from the uncertainty of regulatory powers shifting from federal to state level (the president vetoed the centralization bill last December). Nevertheless, she believes that the company has completed about 60% of its roadmap to improve revenue efficiency in Nigeria.
Ojougbo emphasized expansion discipline: "If we don't see a return or the regulations are unclear, we won't rush in. We've just opened our doors in Nigeria, and marketing expenses are almost untouched."
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This article is from "PASA-Global iGaming Leader" gambling industry news channel: https://t.me/pasa_news
Original in-depth gambling channel: https://t.me/gamblingdeep
Free data reports: @pasa_research
PASA Matrix: @pasa002_bot
PASA official website: https://www.pasa.news
