Previously, we analyzed that Fish of Fortune is navigating the social leisure gambling track, bypassing the direct competition held by Fortune Tiger and Fortune Rabbit. The latest two months' revenue performance continues to respond — the growth of Fish of Fortune is still increasing.
After MONOPOLY GO! raised the revenue ceiling of the social gambling track to new heights, more and more products without top-tier IPs or massive buying volumes are also achieving stable results in this track.
🎣 Independence from top-tier IP
The continuous growth of 'Fish of Fortune' does not rely on IP licensing, but rather through the classic gambling theme of #FishingGame combined with finely polished Slot mechanics, gradually developing and enhancing user value.
In the social gambling track, IPs often play a core role—bringing initial traffic and reducing understanding costs.
🔴 However, 'Fish of Fortune' actually resembles traditional gambling products, locking in players through gameplay. ➡️ Similar to elements like Mahjong and Poker, fishing machines are also one of the most classic and widely covered types of machines in offline entertainment venues. Without IP licensing, Fish of Fortune initially locks in a group of casual players accustomed to social gambling, as well as a large number of general gambling users.
🔴 At the same time, Fish of Fortune uses a lightweight route, extensively utilizing animal imagery. This approach, from the tiger in 'Fortune Tiger' to the pig in 'Coin Master' to the monsters frequently appearing in SuperPlay products, these images essentially serve to reduce understanding costs and act as visual carriers for reward emotions.
This "functional character design" can to some extent replace long-term IP value, resulting in lower art costs, faster content iteration speeds, and a more user-friendly acceptance threshold for social gambling users.
🎣 Restrained product strategy
'Fish of Fortune' has become a hit without massive buying volumes, so how exactly does its traffic naturally expand?
'Fish of Fortune' does not follow the MONOPOLY GO! approach of large IP + massive exposure, focusing the materials on ➡️ "fishing=earning money" "cutting open fish for exploding gold coins". These materials do not pursue a brand feel, but they directly hit the download decisions of specific users, similar to many lightweight gambling games like #PlaneGame Crash and so on.
Secondly, it's still the mature gambling recognition of fishing machines, as mentioned above, elements like Mahjong and Poker are naturally capable of generating traffic, making it easier to form natural downloads within channels.
Thirdly, through low-priced beginner packs and current activities as well as high-return lottery mechanisms, it quickly pushes new users into a high participation state, thereby completing fission. Once players experience a "leap in progress" in a short time, they are more likely to stay and recommend to similar players, contributing a significant part of the traffic through inherent retention and word-of-mouth spread.
Fourthly, it's the restrained and stable payment conversion, 'Fish of Fortune' does not completely avoid buying volumes, but they deliberately avoid the aggressive strategy of exchanging high budgets for volume, using a more sustainable deployment strategy, continuously magnifying the real value brought by each customer acquisition cost through long-term small-scale marketing investments.
The success of 'Fish of Fortune' actually comes from a series of seemingly conservative, but highly market-matching choices. Without IP, without aggressive buying volumes, it uses a robust and restrained operational rhythm to amplify the brand's influence. Through a long-term gameplay cycle and mature conversion system, it gradually establishes a "smoother and smoother" long-term growth mechanism.
This product and operational strategy, which exchanges time for compound interest, enables 'Fish of Fortune' to have the potential to continue climbing in the future and even become a leader in social gambling track revenue.
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