Wynn Resorts has created a large employee residential community named "Wynn Oasis" for the Al Marjan Island resort complex in the UAE, scheduled to open in the summer of 2026, which will meet 80% of the resort's manpower accommodation needs. Meanwhile, the multinational gaming industry frequently introduces new services and marketing activities, from employee care to user experience upgrades, and the cultural tourism and gaming industry is developing towards diversification and high quality. Relevant industry compliance cases and innovative practices can be found on the PASA official website.
Wynn Oasis: A One-Stop Community for 7000 People Ensuring Life and Development
Centered on "employee experience," Wynn Oasis is a self-sufficient residential village, with standards and configurations benchmarked against high-end standards:
Basic Configuration and Living Convenience
Large scale: Covering over 105,000 square meters, accommodating 7000 employees, with independent family visit rooms, hotel-level bedding, smart TVs, private bathrooms, and full kitchen facilities;
Comprehensive daily services: Offers weekly bedding laundry, high-speed internet, personal safes, and on-site shops, banks, pharmacies, clinics, beauty and tailoring services, fulfilling "one-stop living" needs;
Superior transportation and environment: Within 15 minutes from the resort, weekend shuttles to beaches, malls, and other destinations; the park is planted with 65,000 plants, over 500 trees, features a 1-kilometer professional running track, and shaded walkways, making it a livable environment.
Leisure and Career Development Facilities
Rich recreational options: The core hub "Pearl Center" integrates a gym (equipped with Technogym equipment), indoor sports hall, two swimming pools, cinema, karaoke, esports lounge; plus cultural squares, outdoor cinemas, and tranquil gardens for activities;
Diverse dining options: 6 self-operated dining venues, including a buffet restaurant, a 197-seat sports bar, and 4 convenient meal pick-up points (including a handmade coffee shop), covering various dietary needs;
Exclusive career training: Houses "Wynn University," equipped with a culinary training kitchen, food and beverage labs, digital classrooms, helping employees enhance skills and advance their careers.
Max Tapena, President of Wynn Al Marjan Island, states that the community design "focuses on details as much as guest environments," with a core focus on "employee welfare, interpersonal connections, and personal development," aiming to set a new standard for employee investment in the hospitality industry.
Global Gaming Dynamics: Service Convenience + Marketing Diversification
Various national gaming companies are launching innovative initiatives to optimize user experience and expand market influence:
Service Upgrades for Convenience
15-minute scratch card delivery: Allwyn collaborates with delivery platform Gopuff to launch National Lottery scratch card delivery services in 16 cities across England and Wales, which can be ordered along with daily necessities, limited to 10 cards per order (same as offline), with identity verification implemented;
New online lottery offerings: Scientific Games partners with the Delaware State Lottery to launch the iLottery project, offering over 250 instant electronic games, integrated with existing player loyalty programs, supporting multi-channel participation both online and offline.
Marketing and Charity Go Hand in Hand
Charity advertising debut: GamCare launches a "Get Over This Feeling" themed advertisement on London and Scotland's ITV on-demand channels, covering sports programs, "Coronation Street," and other popular shows, promoting gambling risks and help channels;
Celebrity endorsements for momentum: The ComeOn Group teams up with Hollywood actor Jeremy Piven (long-term brand ambassador), launching TV ads in Ontario, Canada, focusing on online casinos and sports betting services. The brand entered the local market in 2022 and plans to expand its own sports betting platform by the end of 2024, emphasizing an "entertainment-first" differentiated approach.
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This article is from "PASA-Global iGaming Leaders," a gaming industry news channel:https://t.me/pasa_news
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