To attract more Canadian tourists, three Las Vegas resorts and casinos have launched an innovative promotional campaign — the "At Par" plan, which allows eligible Canadian tourists to use Canadian dollars as US dollars directly, without worrying about additional costs due to exchange rate fluctuations. The participants in this event include Circa Resort & Casino, The D Las Vegas Casino, and Golden Gate Hotel & Casino, with the event running until August 31, 2026, covering hotel accommodations, gaming entertainment, and beverage consumption among other services. This initiative specifically addresses the core concerns of Canadian tourists traveling to Las Vegas, and relevant cross-border gaming tourism promotion compliance cases can be referenced on the PASA official website.
Background of the Launch: Sharp Decline in Canadian Tourists Due to Exchange Rates + Political Reasons
The number of Canadian tourists in Las Vegas has significantly decreased in recent years, which directly triggered this promotion:
Significant drop in tourist numbers: Data from the Las Vegas Convention and Visitors Authority shows that in 2025, the number of Canadian tourists decreased by 20%, reaching a recent low;
Core obstacles: Experts analyze that high exchange rates lead to increased consumption costs, and political tensions between the US and Canada (including controversial remarks by President Trump) have made many Canadians reconsider traveling to the US, turning instead to other vacation destinations;
Importance of the customer source highlighted: Historically, Canadians have been the largest international tourist group in Las Vegas, accounting for about 15% of the total tourist volume, and their loss has had a noticeable impact on the local tourism industry.
Core of the Plan: 1:1 Exchange Rate Covering Accommodation, Gaming, Beverages
The core advantage of the "At Par" plan is to eliminate exchange rate differences, providing real discounts to Canadian tourists:
Exchange rate rights: Canadian dollars are settled at a 1:1 ratio with US dollars, spending 1 Canadian dollar can enjoy services worth 1 US dollar, completely avoiding exchange rate losses;
Coverage range: ・Accommodation: Hotel rooms at participating casinos, where you can pay directly in Canadian dollars at check-in, with no additional exchange fees; ・Gaming: In designated slot machine areas, you can exchange up to 500 Canadian dollars of promotional slot machine game credits, which are time-limited after activation; ・Beverages: Canadian bars at The D Las Vegas Casino (hockey-themed, highlighting Canadian culture), Circa's Overhang Bar, and several other venues, where showing Canadian ID allows multiple discounts.
Circa Hotel Group CEO Derek Stevens stated that the plan was launched to express gratitude to Canadian tourists, "Canada has always been a part of my life story," he grew up in Michigan, close to the Canada-US border, and this nostalgic sentiment also contributed to the creation of the event.
Participation Method: No Need to Stay at the Hotel, Just Show ID to Enjoy
The plan lowers the participation threshold, allowing more Canadian tourists to conveniently enjoy discounts:
Staying guests: At the three participating casinos, automatically enjoy the "At Par" rate when checking in, paying an amount equivalent to the US dollar price;
Non-staying guests: No need to stay at the participating casinos, just show Canadian ID to enjoy the 1:1 exchange rate benefits for gaming and beverages in designated areas;
Limited time validity: The overall event continues until August 31, 2026, and the slot machine promotional credit must be used within a specified time after exchange, otherwise, it expires.
Strategic Significance: Regaining Core Customers and Rebuilding Tourist Attraction
This promotion is not a short-term marketing gimmick, but a key move by Las Vegas to regain the Canadian market:
Eliminating consumption concerns: Stevens emphasizes, "We just want to remove one uncertainty, letting everyone know that you have friends in Las Vegas, we miss Canadian tourists," directly addressing the consumption barriers brought by exchange rates and political factors;
Repairing customer relationships: By offering discounts that fit the needs of Canadian tourists, reactivating this core international customer market, hoping to reverse the trend of declining tourist numbers;
Strengthening emotional connections: The event incorporates Canadian cultural elements (such as hockey-themed bars), paired with practical discounts at a 1:1 exchange rate, both "heartfelt" and "practical," helping Las Vegas regain favor with Canadian tourists.
————
This article is from "PASA-Global iGaming Leader," a gambling industry news channel:https://t.me/pasa_news
Original in-depth gambling channel:https://t.me/gamblingdeep
Free data reports: @pasa_research
PASA Matrix: @pasa002_bot
PASA official website: https://www.pasa.news
