During the 2026 ICE exhibition, iGaming platform provider EveryMatrix announced a significant personnel change: founder and CEO Ebbe Groes's brother, Jonas Groes, joined as co-CEO to jointly sprint towards the strategic goal of 2030. The company has developed rapidly in the past five years, tripling its number of employees, and in 2025, it signed the highest number of top clients and lottery institutions in its history. The two brothers will leverage their complementary strengths to push EveryMatrix to become one of the top three global one-stop platform technology providers, and a "must-talk partner" for all compliant top operators and World Lottery Association (WLA) lottery institutions. Cases of iGaming platform scaling and compliance standards can be referenced on the PASA official website.
Core Ambition: To Enter the Top Three Globally by 2030 and Secure Top Clients
EveryMatrix's ten-year goal is clear and aggressive, focusing on high-value markets:
Ultimate Positioning: To become one of the global top three one-stop platform technology providers by 2030, setting an industry benchmark;
Client Focus: To lock in compliant top operators and WLA-affiliated lottery institutions, creating an industry status of "regret if not cooperating";
Existing Foundation: 2025 was the year the company signed the most top clients and lottery institutions, laying a solid foundation for achieving the goals, with Ebbe stating "we are on the right path".
Brotherly Division of Labor: Complementary Strengths Freeing Strategic Focus
The cooperation between the two brothers is not simply additive, but a precise division of labor, each with their own responsibilities:
Ebbe's Transformation: As the founder who has deeply cultivated the company for 18 years, he is highly entrepreneurial, familiar with the entire business process, and has long balanced operational tasks; now with Jonas sharing the load, he can focus on strategic planning and the implementation of the 2030 goals;
Jonas's Complement: Skilled in scaled operations, he will take on some management responsibilities, freeing Ebbe from the complexities of daily operations to focus more on core strategic decisions;
Synergistic Logic: Although the two think and act differently, they share the core goal of "building a strong global brand by 2030", forming a "strategy + execution" golden partnership.
Jonas Joins: Multi-Domain Experience Safeguards Scaling
Jonas's joining injects cross-border advantages and scaling capabilities into EveryMatrix:
Background Strength: With 18 years of industry experience, he has served as a partner in EY's Nordic consulting business for the past 10 years, leading a 1200-person team to provide strategic, innovative, and digital services to government and large infrastructure clients;
Capability Adaptability: Possessing leadership in technology, finance, policy, and project management, familiar with iGaming industry dynamics, able to precisely address challenges of regulation, competition, and technological change;
Core Responsibilities: Focused on top client services, ensuring customer retention, growth, and deep services during the company's scaling process, delivering "irreplaceable product and service experiences".
Realization Path: Dual Excellence in Technology + Services, Deeply Cultivating Compliant Markets
To achieve the 2030 goals, EveryMatrix has identified two core thrusts:
Sticking to Core Advantages: Using advanced one-stop platform technology as the foundation, continuously iterating products, maintaining technological leadership;
Ultimate Customer Service: Providing customized, high-quality services to global top brands and lottery institutions, establishing long-term cooperative relationships;
Focusing on Compliant Tracks: Deeply cultivating global compliant markets, aligning with industry regulatory trends, attracting more high-quality clients with compliance advantages, achieving sustainable growth.
Ebbe is confident in the brotherly partnership, stating "Jonas will definitely complete the task excellently"; Jonas also expressed that EveryMatrix has tremendous potential, and he will fully promote the company to achieve its ambitions, securing a top global position in the dynamic iGaming industry.
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This article is from "PASA-Global iGaming Leaders" gambling industry news channel:https://t.me/pasa_news
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