During the 2026 Barcelona ICE exhibition, Sportium CEO Alberto Eljarrat had an in-depth conversation with iGB senior reporter Kyle Goldsmith, analyzing the brand's growth trajectory and core expansion principles. As an operator with a strong offline foundation, Sportium views compliance, responsible gambling, and lawful taxation as strategic assets rather than constraints, achieving sustainable expansion against the backdrop of tightening global regulations. Its unique growth model relies on deep localization strategies and benefits from an integrated online-offline, omnichannel layout, providing valuable references for the industry. International expansion and compliance cases of related gambling enterprises can be referenced on the PASA official website.
Core Foundation: Offline DNA + Compliance Underpinning Growth
Sportium's growth is not accidental but is built on solid core principles:
Offline DNA empowers digital: The brand's offline operational heritage continuously influences its digital strategy, bringing natural trust endorsements and operational experience to online business;
Compliance as a strategic asset: In an environment of increasingly strict global regulation, compliance, responsible gambling, and lawful taxation are no longer passive requirements but have become key differentiators in competition, helping the brand gain trust from both regulators and consumers;
Sustainable expansion logic: It is based on such core foundations that Sportium can maintain trust relationships with all parties while expanding its scale, achieving long-term stable growth.
Growth Key: Deep Localization Adapting to the Diverse Latin American Market
Localization is the core code for Sportium's expansion, especially prominent in the complex Latin American market:
Rejecting "one-size-fits-all": Eljarrat emphasizes, "Each country in Latin America has a different story," and a unified model cannot cover all markets;
Deep local cultivation: Successful expansion requires a deep understanding of the local area, including consumer behavior, sports preferences, cultural background, and language details;
Building local advantages: Strong local operational capabilities distinguish Sportium from other international operators, becoming key to its stability in multiple jurisdictions.
Breaking Through: Omnichannel Model Mitigates Regulatory and Growth Pressures
The omnichannel layout has been an important support for Sportium's rapid growth in recent years:
Impressive growth data: The brand has achieved an average annual growth of over 30% through a combination of organic growth and selective acquisitions;
Online-offline synergy: Offline operations provide brand exposure, trust foundation, and cross-selling opportunities, while online channels bring scale effects and operational efficiency, forming complementary advantages;
Addressing regulatory challenges: In the context of increasingly strict advertising regulations, the omnichannel model helps Sportium effectively maintain brand visibility, steadily capture market share, and successfully hedge against marketing restrictions imposed by regulations.
————
This article is from "PASA-Global iGaming Leaders" gambling industry news channel: https://t.me/pasa_news
Original deep gambling channel: https://t.me/gamblingdeep
Free data reports: @pasa_research
PASA Matrix: @pasa002_bot
PASA official website: https://www.pasa.news
