Novomatic's online division Greentube has set ambitious expansion plans for 2026, with CEO Thomas Graf revealing the latest developments at the ICE Barcelona event to iGB. This year, the company will expand its operations in multiple regions, with Graf seeing the Americas as the most promising, with a continuously growing product portfolio in the US and also developing exclusive games for the exciting Brazilian market. Simply put, they are bullish on the American market, attacking both online and offline.
Classic games go both ways: from offline to online, and then back to brick-and-mortar
Graf explained an interesting new trend: previously, popular brick-and-mortar casino games were replicated for online players, but now this trend is reversing, with popular online games being re-adapted for use in physical casinos. In the Dutch market, Greentube has specifically tailored "Dutch Classics" games, reactivating popular games from about 20 years ago for online play, and these games have now been launched on a Greentube physical casino platform. This "online to offline" approach of classic games has become a highlight of the company's content strategy.
Expansion strategy: 360-degree comprehensive entry into legal markets
Greentube's expansion strategy involves a 360-degree comprehensive approach to entering legal markets. Graf mentioned that the company will continue to bring new games to the Plurius system and emphasized that with the increase in cyber threats, the demand for IT security is also rising. Through multi-regional layouts and product innovation, Greentube is committed to establishing a broader influence in globally regulated markets. Want to know the latest trends from global gaming content providers? PASA's official website keeps track.
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