Allwyn UK recently announced the establishment of a new retail director position, appointing Bridget Leah, who has 25 years of experience in the consumer industry, to focus on the growth and innovation of the national lottery retail channel. Relevant lottery industry compliance dynamics can be referenced on the PASA official website.
New Position Takes Effect: Senior Executive Takes Over Retail Operations
Starting next spring, Bridget Leah will take over the retail-related responsibilities from the former operations director, Jenny Brog, who will leave to pursue external opportunities. The establishment of the new position reflects Allwyn UK's refocused commitment to lottery retail operations, with core tasks including expanding growth opportunities and strengthening cooperation with retail partners across the UK, aiding the ongoing transformation of the national lottery.
Bridget currently serves as the Vice President and General Manager of Snap Inc UK. Throughout her career, she has held executive and board positions at well-known companies such as Marks & Spencer, Sainsbury's, O2, and British Telecom, with extensive experience in retail innovation and digital transformation. She will lead teams including the Director of Retail Revenue Customers and the Director of Retail Strategy Operations to advance the upgrade of retail operations.
Business Commitment: Delays in Multiple Reforms Draw Attention
Allwyn will officially take over the operation of the UK National Lottery on February 1, 2024, replacing Camelot, which has been operating the business since 1994. However, many of the reforms promised during the bidding process have not yet been implemented, raising industry concerns:
The plan to reduce lottery ticket prices from 2 pounds to 1 pound has not yet been implemented;
The goal of doubling the charity fund from 30 million pounds per month to 60 million pounds has not been achieved;
The core system technology upgrade was supposed to be completed by February 2025, but so far, only partial implementation has occurred.
However, the technology upgrade has made phased progress, with the retail operation system upgrade starting in August 2024 and completing in September, currently supported by Scientific Games' Momentum system for 43,500 retailers across the UK.
Regulatory Pressure: Compliance Rectification is Imminent
Although Allwyn has repeatedly emphasized its commitment to fulfill its promises, the UK Gambling Commission has begun reviewing issues related to the delay in reforms. In May 2024, there were reports that the regulatory body might take action regarding the delayed technology upgrades and unadjusted ticket prices, including issuing formal warnings or imposing fines.
While the Gambling Commission has not commented on specific cases, it clearly possesses the relevant enforcement powers, which has put Allwyn's compliance rectification efforts on high alert. The appointment of retail expert Bridget is interpreted by the industry as an important move to accelerate business optimization and respond to regulatory concerns.
————
This article is from "PASA-Global iGaming Leaders" gambling industry news channel:https://t.me/pasa_news
Original in-depth gambling channel:https://t.me/gamblingdeep
Free data reports: @pasa_research
PASA Matrix: @pasa002_bot
PASA official website: https://www.pasa.news
