As the industry steps into 2026, looking back at the past year, the award-winning platform and aggregator Groove Technologies had a pivotal 2025. This year, they not only solidified their role as a content provider but also grew into a comprehensive engine driving global operator growth, with strategic layout and technological innovation going hand in hand, deeply rooting themselves in the global market.
The strong growth throughout 2025 was set by the addition of a key figure. Groove brought in the experienced Business Development Director Giusy Campo, who was tasked with leading the company into new regulated markets. With a good record of establishing sustainable partnerships in complex legal jurisdictions, Campo's mission was to build and accelerate the company's global business strategy, directly translating platform capabilities into tangible new business.
Multidimensional platform expansion: Content, markets, and ecosystem in parallel
The platform itself achieved significant growth this year, attracting over 20 new game providers and successfully integrating about 10 new operator partners. This expansion was particularly prominent in two of the most dynamic areas: the rapidly growing lottery market and the innovative cryptocurrency gaming sector. "For us, the theme of 2025 was balanced and strategic growth," said Rachel Tourgeman, Head of Partnerships at Groove Technologies, "We are not blindly pursuing scale in one direction. We strengthened our core aggregation business, decisively entered high-potential verticals like lotteries and cryptocurrencies, and planted flags in key new territories."
Market access: Successfully obtaining a Brazilian operating license was a highlight of the year, combined with its existing regulated business in Argentina, marking the company's concentrated advance into Latin America, a core area of business development.
Ecosystem upgrade: The platform transitioned from a strong aggregation platform to a more complete interactive ecosystem by launching its proprietary "Instant Tournaments" tool. A significant milestone was that free round bonuses and tournament features could be fully managed through the intuitive "Groove Command Backend."
Global operations and strategic cooperation: Building a foundation of trust
To support its expanding ambitions, Groove significantly expanded its global operational scale. The company now has offices in key hubs such as Israel, Georgia, and Malta, and increased its staff throughout the year to maintain its highly acclaimed 24/7 multilingual technical and customer service. The team showcased this global footprint at 10 major industry events across four continents.
Meanwhile, the platform demonstrated its diversity and compliance strength through significant cooperation with the Azerbaijan national lottery company Azerolotereya. This collaboration, led by the business development team, strengthened Groove's presence in regulated, government-supported operations, paving the way for stable, long-term growth.
Leadership perspective: Synthesizing vision and execution
For co-founder and COO Yahale Meltzer, every strategic move in 2025 was a well-considered step towards building a more resilient and valuable platform for partners. "Real platform growth is not measured by a single metric, but by the compound effects of strategic choices," Meltzer reflected, "Adding 20 providers strengthened our content core, but simultaneously securing the Brazilian license, bringing in seasoned leaders like Giusy to target regulated growth, and launching our own Instant Tournaments tool, these together built a multidimensional growth engine."
He further emphasized that the company's expansion in the lottery and cryptocurrency sectors was a response to clear market demands, and the cooperation with Azerolotereya, a national lottery, not only brought in a new client but also validated the platform's robustness and compliance in the strictest environments. Meltzer sees the company's global presence as crucial infrastructure for building trust, ensuring its operations and business scale ultimately match the platform's capabilities.
Looking forward, Meltzer views the progress made in 2025 as foundational. "Launching the Instant Tournaments tool through the Groove Command Backend symbolizes the start of our next phase. We are moving from providing 'game access' to offering 'interactive control.' With a strengthened team and a clear roadmap for regulatory market expansion, we are ready to unleash more energy in 2026." For deeper insights into the forefront of the global iGaming platform and compliance strategies, follow the PASA official website industry insights.
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This article is from "PASA-Global iGaming Leaders," a gambling industry news channel:https://t.me/pasa_news
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