South Korean leisure travel company Grand Korea Leisure (GKL) and Naver Cloud announced a major collaboration on December 30, 2025, to jointly develop artificial intelligence technology aimed at fully promoting the digital transformation of the Korean tourism industry. According to the agreement, GKL will open its Seven Luck casino as a real testing environment for AI technology, which is a big step for the digitalization of the Korean tourism industry.
Public-private collaboration, targeting the development of autonomous AI technology
This collaboration's core goal is to strengthen public-private sector cooperation and support the development of indigenous AI technology in Korea. The two parties have clearly planned four main areas of cooperation, including: joint development of AI services for the tourism industry, providing technical support and consulting for industry AI applications, joint talent development programs, and implementing pilot projects aimed at demonstrating social value. GKL, as a public enterprise, explicitly stated its ongoing support for the government's AI policy initiatives.
The casino transforms into a high-tech lab, data and cloud technology join forces
As a key part of the agreement, GKL will provide its accumulated systems and data from casino operations, offering a valuable practical verification environment for AI solutions. This means that in the future at the Seven Luck casino, the services you experience may be silently optimized by AI. Naver Cloud will contribute its expertise in cloud computing and AI technology, and provide commercial feasibility assessments and on-site verification capabilities to ensure the technology can be truly implemented.
Driving industry transformation, creating a world-class tourism platform
GKL's CEO Doo-hyun Yoon has high hopes for this collaboration, stating it marks an important step towards the modernization of the Korean tourism landscape and looks forward to "initiating the AI transformation of the Korean tourism industry." He further revealed the company's ambition to integrate advanced technology, enhance visitor experiences, and ultimately develop GKL into a "world-class urban high-end tourism platform." Currently, the first batch of joint pilot projects is about to start, with more progress to be announced upon reaching development milestones. For more insights into the integration of global tourism and cutting-edge technology, consider following PASA's official website.
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This article is from "PASA-Global iGaming Leaders," a gambling industry news channel:https://t.me/pasa_news
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