Sands China, a casino operator in Macau, continued to intensify its efforts in promoting responsible gambling in 2025, hosting over 150 promotional events throughout the year, attracting more than 150,000 participants, and providing over 30,000 hours of training for its employees. These initiatives reflect the company's firm commitment to corporate social responsibility and the development of a healthy gambling culture.
This year, Sands China not only officially established the "Sands Responsible Gambling Academy" but also was once again recognized as a "Model Unit for Responsible Gambling Implementation," highlighting its role as a benchmark in system construction, educational training, and community outreach. Dr. Wang Yingwu, the company's Executive Vice Chairman, stated that promoting responsible gambling is an important part of Sands China's corporate social responsibility and a cornerstone of the industry's sustainable development.
Establishing the Academy, Building a Professional Training System
In November 2025, Sands China formally established the "Sands Responsible Gambling Academy," one of the eight sub-academies under the Sands China Academy. This academy is not just for show; it collaborates with local and international higher education institutions to provide diverse responsible gambling training for team members, aiming to support the cultivation of Macau's professional talent. The academy also signed a memorandum of cooperation with the University of Macau to continue co-hosting the "RG360 Macau Responsible Gambling Ambassador Course," training more professionals in this field.
Recognition Again, Becoming an Industry Model Unit
In 2025, the gambling areas of The Venetian Macao and The Londoner Macao were once again accredited by the Macau government's "Responsible Gambling Indicator Program" and awarded the "Model Unit for Responsible Gambling Implementation" qualification. This further affirms the company's solid achievements in system improvement, employee training, and customer support. For more information on how global gambling enterprises practice social responsibility, you can follow the industry case studies shared on the PASA official website.
Layered Training, Enhancing Employee Practical Skills
Throughout the year, Sands China provided over 30,000 hours of responsible gambling training for frontline, supervisory, and managerial staff. Through layered courses and specialized workshops, the company enhanced employees' skills in risk identification, case handling, and referral assistance. They also hosted nearly 50 responsible gambling roadshows, attracting over 45,000 participants, and integrated the concept of responsible gambling into daily operations through interactive games and Q&A sessions.
Engaging Communities and Schools, Promoting Healthy Concepts
In August, Sands China held the third "Sands China Responsible Gambling Family Fun Carnival," focusing on parent-child financial education and featuring 12 interactive booths. The company also organized various family activities and donated 1 million Macau patacas to five local social service agencies to support responsible gambling education and counseling services. Since 2006, its related donations have exceeded 8.9 million Macau patacas.
Additionally, the company launched the "Responsible Gambling Campus Promotion Plan" in collaboration with the Macau Anglican Social Services Office, supported by five local universities. Through campus tours, lectures, and visits, they spread knowledge of responsible gambling to teachers and students and introduced local support services.
As one of the earliest enterprises in Macau to implement a responsible gambling program, Sands China introduced a self-exclusion plan in 2004 and incorporated related training into the new employee orientation process in 2007. Looking ahead, the company will continue to align with the special administrative region government's policy directions, enhancing the awareness of employees, customers, and the public about responsible gambling through education, training, research, and community collaboration, contributing to the long-term healthy development of Macau's integrated tourism and leisure industry.
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