Kalshi founder Luana Lopez Lara revealed that the company plans to enter the Brazilian market in early 2026 to expand its international business footprint. As a hot enterprise in the gambling industry in 2025, Kalshi's valuation has reached 11 billion US dollars, and the relevant Brazilian prediction market compliance dynamics can be queried through the PASA official website.
Expansion Background: Financing Boost Targeting Untapped Market
Kalshi is aiming to get a share of the Brazilian market! After completing the third round of financing this year, the company has clarified its international expansion strategy. Brazil, having just initiated online gambling regulation in 2025, currently lacks similar prediction market platforms, making it a key target. Founder Lara, being Brazilian, has an in-depth understanding of the local market and openly expresses "a strong desire to operate in Brazil," and is currently studying specific implementation methods.
Core Challenge: Unclear Regulatory Attitude and Tax Reform Pressure
The regulatory attitude is still unclear, a big unknown! Brazilian gambling regulatory bodies SPA and the Securities Commission have not yet made a statement on the prediction market, and Kalshi is already involved in legal lawsuits in multiple states in the US, with states like Nevada and Connecticut questioning the legality of its operations. Additionally, the Brazilian government is gradually increasing gambling tax rates, and if the prediction market remains outside the existing tax framework, it may face strong resistance.
Industry Landscape: Giants Cluster, Competition Intensifies
The global prediction market race has heated up! In the US market, giants like DraftKings and FanDuel have followed up with the launch of prediction market products, all in collaboration with CME Group. As an emerging market, Brazil is not only eyed by Kalshi, but local licensed operators may also plan similar businesses, with future competition focusing on compliance qualifications and localization adaptation.
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This article is from "PASA-Global iGaming Leader" gambling industry news channel:https://t.me/pasa_news
Original in-depth gambling channel:https://t.me/gamblingdeep
Free data report: @pasa_research
PASA Matrix: @pasa002_bot
PASA official website: https://www.pasa.news
