The Dutch lottery company has recently completed a full acquisition of the Lotify digital platform, a deal that began in 2021 with a majority stake and now achieves full ownership, aimed at enhancing competitiveness in the Dutch charity lottery market. After the acquisition, Lotify will continue to support fundraising activities for various organizations, while the company also faces the industry challenge of increased gambling taxes.
Background and Details of the Acquisition
Since 2021, the Dutch lottery company has held a majority of the shares in the Lotify platform, and now it has finally managed a full acquisition. Lotify, this digital platform, specializes in organizing fundraising lotteries and competitions for local Dutch organizations, in compliance with local regulations. The financial details of the acquisition were not disclosed, but the company stated that this would strengthen their position in the charity lottery field. Honestly, the timing of this acquisition was well-chosen, coinciding with market needs.
Key Figures' Reactions and Future Plans
The CEO of the Dutch lottery company, Aryan Blok, welcomed the acquisition, believing that the transaction would enable the company to help more institutions raise funds. "As part of it, Lotify can better utilize our knowledge and network," Blok said. Lotify's founder, Guy van Iperen, also praised the deal, considering the transfer of control to be appropriate now to enhance the platform's competitiveness. After four years of collaboration, he believes that under the new ownership, Lotify will develop better and support more groups.
Industry Environment and Tax Impact
The acquisition occurred as Dutch gambling operators were facing rising taxes—with rates increasing to 34.2% by early 2025 and further to 37.8% from January 1, 2026. The Dutch lottery company criticized this decision, stating it not only affects themselves but also harms the regulated market. As a state-owned enterprise, the company operates with restrictions, but the government confirmed its continued nationalization along with Dutch casinos. In August, the industry association warned that high taxes could create a €200 million tax loophole, while the Treasury expects to collect an additional €200 million annually from 2025 to 2028.
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