In the social Casino gaming industry, there is a harsh iron rule: a game peaks in revenue 2-3 years after launch, then quickly declines, and is likely to completely fade within 5 years. The vast majority of manufacturers cannot escape this lifecycle curve.
Only the industry leader in mobile social casinos, Playtika, has achieved this, but a low-profile Chinese manufacturer—Zeroo Gravity—is also following a similar Playtika rhythm and carving out a path of "long-termism."
This extremely low-profile company has accumulated revenue of $633 million with three Slots games, with total downloads exceeding 42.34 million, and net revenue reaching $170 million in 2024.
The strategy adopted by most social Casino teams in the industry is the "product perishability theory":
Launch and aggressively acquire users ➡️ Reach peak within 6–12 months ➡️ Conversion declines and loss intensifies ➡️ ROI worsens ➡️ Stop investing and let it naturally decline ➡️ Move on to the next product. Essentially, they treat products as "disposable goods," not long-term assets.
This model works during bonus periods, but as the cost of acquisition climbs from $1 to $10, and the success rate of new products falls from 30% to 5%, this model is bound to disappear.
💡 Zeroo Gravity, however, embraces "long-termism," always maintaining "frequent updates and intense operations"
This sounds simple, but is extremely costly. Most manufacturers: Second year after product launch ➡️ R&D shifts to new products ➡️ Only minimal activities for old products ➡️ Rapid decline.
Zeroo Gravity, on the other hand, continues to fully update content into the fifth year of the product, with at least 5-7 events every month.
The biggest challenge of long-termism is you must have money, patience, and cash flow to sustain it.
The stable cash flow from "Cash Tornado" allows them to slowly incubate "Jackpot Master," and then spend a whole year testing "Jackpot Friends."
❗️But for small teams, insufficient cash flow makes long-termism a luxury.
Playtika can maintain games like "Slotomania" and "Bingo Blitz" for over 10 years because they have a continuous cash flow; Zeroo Gravity can keep their Slots product matrix as stable as an old dog, also because the stable cash flow from Cash Tornado provides the team with enough strategic depth.
But for most teams, reality is more brutal, lacking capital, not big enough, high acquisition costs, and ROI not aligning, making the first step of long-termism unachievable.
💡 So the question arises—if "long-termism = needing cash flow," do small teams naturally lose their eligibility?
The answer is no.
It's just that small teams need to practice "long-termism within the scope of their organizational capabilities." And this is precisely the part where Zeroo Gravity is most worth emulating for small and medium game teams:
🥇 Product design: from "brand new products" to "semi-innovation + strong reuse"
Many teams fail at the first step, each new product starts from scratch with a new set of mechanics. Zeroo Gravity has already proven that success is not about single-point innovation, but about modular reuse.
They reuse 70% of the core mechanics of their three core Slots games (Lock&Spin, Multiplier, Feature Game, Collect) using existing mathematical models and a unified reward system, with most innovations focused on packaging (themes), UI, guidance, and events.
This is also the well-discussed "reskinning strategy." You don't need to create the next Slotomania; you just need to create a "variant of your already successful experience."
🥈 Operational strategy: treat old products as new ones
The core secret of Zeroo Gravity is not how many new products they make, but that they never let old products die.
"Cash Tornado" is still being updated crazily in its sixth year, with seven events in a single month (November 2025), adding over 20+ Slots themes annually, with time-limited events + leaderboard rewards, all day long; importantly, this kind of operation is not expensive.
Zeroo Gravity has strengthened the daily reward system (Daily Reward, VIP Task, Collect Cycle), cultivating a "sunk cost feeling" and "sense of attainability" in players from the early stages.
This is especially crucial for teams with smaller budgets: Don't spend a lot on acquisition, just make players stay longer.
🥉 Customer acquisition channels: avoid expensive ones, make ROI positive
Many small teams think acquisition is too expensive, and they can't compete with top players. But Zeroo Gravity's success proves that channel structure is more important than the channel itself.
They prioritize "broad interest + automatic bidding" over "precise audience + targeted bidding."
These two are vastly different: the former has low CPM, wide coverage, stable costs; the latter has high CPM, fierce competition, and large fluctuations.
And try emerging channels: native ads, Rewarded Video, programmatic traffic, which are 30%–70% cheaper than Meta/Google, more suitable for small teams' step-by-step testing.
✨ Long-termism is not "more expensive," but "smarter"
Zeroo Gravity's approach proves that if you make your products modular enough, your operations rhythmic enough, and your acquisitions cheap enough, you can also achieve long-termism on a low budget. This is the underlying logic of Zeroo Gravity, and also the path most worth emulating for small teams.
What Zeroo Gravity got right is not a particular product, but the continuous updating of old products, extending their lifecycle. In an industry full of "hit mentality" and "quick in and out," they prove: slow is fast, defense is offense, and long-termism is a competitive edge.
In today's era of mature competition in the global social Casino game industry, this may indeed be the real moat.
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