Everyone involved in deploying mini-gambling games knows—materials are important.
But under different system algorithms, audience stratification, and budget settings, even if the materials are good, if the testing method is wrong, everything is in vain.
Crash (#Airplane Game) type projects are the most typical deployment games, how to test materials, how to test quickly and accurately, is the key to determining your ROI life and death.
✔️Don't randomly use materials, it only makes sense if they are tested successfully
Many people like to test with 10 materials right from the start, but only two get exposure in the end. Letting the system automatically pick "good materials"? Actually, it doesn't work.
The budget is compressed, other materials don't run out, and you actually don't know if they work or not.
So the first principle of testing materials: less but refined.
An ad group with 3-5 materials is ideal. Materials that don't perform are discarded, and those that do are grouped separately for volume.
Budget recommendations should be prepared according to 'expected CPI × 50', giving the system enough space to learn.
Second, don't be superstitious about a single form.
Video, carousel, mixed text and image—different play styles correspond to different clicking audiences.
CBO (Campaign Budget Optimization), ABO (Ad Set Budget Optimization) can both be tried, forget about management theories, the focus is on the data.
The logic of material testing is actually just two steps: who can attract clicks (CTR), who can convert (CVR).
✔️How to do material testing?
For practitioners, Crash ad material testing is very easy to get started with.
Multiple materials, few ad groups: Run a comparison with a group of 3-5 materials, observe for 3 days, and choose the one with the highest CTR.
Look at the behavior funnel, not just surface data: Display → Click → Register, every step must be examined. High CTR but low registration indicates that the title attracts but the landing page disconnects.
Control wastage: Set expected indicators for each material (e.g., CTR 2%, CVR 1%), and shut it down if not met.
‼️Crash type ads have many "false signals". Materials seem to explode in volume, but few register, even fewer deposit.
How to judge if it's wastage: If conversion is normal, judge by the final goal (registration/deposit);
If performance is average, judge by funnel data; set a wastage upper limit, like a wastage rate of 30%, and switch materials or shut down the ad group if exceeded.
For example:
You invest $100, only bring in 20 registrations, cost $5/person, while the target is $2/person. If it exceeds the limit, don't hesitate, just cut it off.
Don't fear failure: Materials are meant to be screened out. Materials that can run a positive ROI might only be one in hundreds.
There's a saying in the deployment circle: "Materials are not to be feared for their quantity, but for your courage to deploy them."❗️Rather than fretting over whether materials are perfect, better to test quickly and let the data speak.
✔️Crash material case: YouTube "Prediction Tool" material
Take an example of the hottest Crash airplane game video ad.
The video copy is all like this: "Brothers, look at this iPhone 17 Pro Max, I bought it the day it was released. Do you want to know how I made the money?"
Then he opens the Crash game, with a so-called "prediction tool" hanging next to him, claiming he knows when the plane will crash, and with one click he can win.
A few seconds later, the multiplier soars to 5.75x, he cashes out early, shouting "Brothers, did you see, I won again!"
This kind of material on YouTube can exceed a 6% click-through rate, with an average CPA as low as $0.4–$0.6, and a recharge rate 40% higher.
It seems simple, and with a lot of repetitive elements, but it hits the player's psychology under the YouTube algorithm.
✔️Materials are bullets, and testing is the gun
Whether you deploy Crash, Slots, or Plinko type mini-games, the logic of material testing is the same: test clicks, test conversions, test retention.
These "prediction tool + flaunting wealth" ads on YouTube, although simple, have verified a fact—in the world of material testing, there are no perfect scripts, only continuous trial and error, review, and optimization by the pitcher.
Those who truly outrun the market are not necessarily those with the most budget.
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