According to the latest data from the American Gaming Association (AGA), the participation rate in gambling in the United States will reach 57% by 2025, a full 12 percentage points higher than the 45% in 2020.
In the past five years, the participation rate in gambling in the United States has soared from 45% to 57%, setting a new historical high—this means that one in every two adults has gambled at least once in the past year.
🟣With the full legalization of online sports betting, the United States has quietly become the largest gambling population country in the world.
Among them, sports betting has grown the most fiercely—about 21% of adults have bet on sports events in the past 12 months, twice as many as five years ago.
This marks a structural change: "Gambling has evolved from a niche hobby to mainstream entertainment." This change is the result of policy relaxation combined with digitalization.
Since the U.S. Supreme Court overturned PASPA (Professional and Amateur Sports Protection Act) in 2018, more than 30 states have opened up sports betting. Coupled with the explosive growth of platforms such as DraftKings, FanDuel, and BetMGM, the threshold for gambling is almost as low as ordering takeout.
If the participation rate represents popularity, then "per capita expenditure" reveals market strength: in 2025, the per capita gambling expenditure in the United States will reach $640/year, a 23% increase from 2020.
➡️This has allowed the United States to surpass Europe in terms of overall market size and population participation, securing its position as the world's number one, although it still lags behind Macau in "per capita gambling consumption."
Industry analysis agency H2 Gambling Capital predicts that by 2025, the total size of the U.S. gambling market will exceed $130 billion, with online gambling and sports betting accounting for more than 40%.
This means that the U.S. gambling market no longer relies on physical casinos in Las Vegas or Atlantic City, but is composed of thousands of "pocket casinos" (mobile apps).
The United States has the largest number of legal gambling users in the world, with an active number exceeding 120 million.
European operators are accelerating their entry into the U.S. market, and behind this scale effect is a change in social perception: the legalization of gambling has not only not reduced its popularity but has allowed more people to participate in it in a "safer, more transparent" manner.
🟣When the gambling participation rate breaks through the "mainstream threshold" of 50%, the United States is not only the largest gambling market in the world but also the most active gambling population country in the world.
The U.S. gambling industry is becoming a representative of the "new entertainment economy"—a new consumption model driven by algorithms and centered on psychological stimulation.
Gambling is becoming a daily activity for Americans, and the United States is becoming the world's casino.
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