MGM officially launched the 15th Macau Beer Festival at MGM Lion on October 24, 2024, which will continue until November 2, presenting an authentic German beer culture experience on the rooftop terrace of the hotel's first floor. This beer festival is supported by the Macao SAR Government Tourism Office, the German Consulate General in Hong Kong, and the German Chamber of Commerce in Macau, with a cumulative participation of over 190,000 people, and is expected to welcome the 200,000th guest in 2025. Feng Xiaogang, President of MGM China Holdings Limited, inaugurated the first barrel of beer at the opening ceremony, emphasizing that the event aims to connect culture, tourism, and entertainment, injecting new vitality into Macau. The venue features traditional beer tents, Bavarian music performances, and themed interactive areas, creating a festive scene for all ages.
Event Overview and Guest Lineup
The 15th MGM Macau Beer Festival is held from October 24 to November 2 at the MGM Lion rooftop terrace, offering German beer, cuisine, and cultural entertainment activities. The opening ceremony guests include Feng Xiaogang, President of MGM China Holdings Limited, Dr. Annika Bolten-Drutschmann, the German Consul General in Hong Kong, Cheng Weidong, the acting director of the Macao Tourism Office, and other government and chamber of commerce representatives. Feng Xiaogang stated at the launch ceremony that the beer festival is not only a celebration but also carries the function of community connection, with the cumulative number of participants approaching the 200,000 milestone.
Theme Features and On-site Experience
This year's event features Luxembourg beer from Germany, with special performances by the Munich Högl Fun band playing Bavarian music, and the premiere of the original song "Hello, Macau!" for the beer festival. The venue recreates classic elements of the Munich Beer Festival, including large beer tents, traditional long wooden tables, and German costume performances. To celebrate MGM's 15th anniversary, themed photo areas, carnival games, and children's activities are added, and the "Best Costume Award" is introduced for the first time to encourage immersive participation by guests.
Cultural Significance and Regional Cooperation
The MGM Macau Beer Festival has been held for 15 sessions and has become one of the iconic cultural tourism projects in Macau. The event is jointly supported by the Macao SAR Government Tourism Office, the German Consulate General in Hong Kong, and the German Chamber of Commerce in Macau, reflecting the deepening of cross-cultural cooperation and regional exchanges. By integrating traditional German festivals with Macau's local features, the event aims to enhance Macau's international appeal as a "City of Gastronomy" and promote the synergistic development of festival economy and tourism consumption.
