Lithuania—In the first half of 2025, Lithuania's gambling revenue reached 131.5 million euros, a year-on-year increase of 13.4%, with total player spending reaching 2.3 billion euros, showing growth trends in both online and offline gambling.
According to data from the Lithuanian Gambling Supervisory Authority, online gambling bets exceeded 2.08 billion euros, up 16.8% year-on-year, with revenue increasing by 18.2% to 96.1 million euros. Among them, Class A online slot machines (offering unlimited prizes) had the highest revenue, reaching 64.4 million euros, up 20.4% year-on-year, with bets amounting to 1.51 billion euros, an increase of 21.4%. In contrast, Class B slot machines (with a maximum bet of 0.3 euros and a prize limit of 200 times) saw a revenue decline of 34% to 1.2 million euros.
Online table games saw the fastest growth, with revenue jumping 36.4% to 9.2 million euros, and player spending increasing 11.6% to 257.4 million euros. Remote sports betting revenue reached 21.3 million euros, up 10.5%, with bets totaling 301.3 million euros, an increase of 4.3%.
In terms of physical gambling, despite one operator exiting, the number of licensed operators dropped to 9, yet revenue still slightly increased by 2.2% to 35.4 million euros. Class B slot machine revenue was 14.8 million euros (up 2.8%), with betting amounts increasing 4.8%; Class A slot machine revenue grew 2.5% to 8.1 million euros. Table game revenue fell 5% to 7.6 million euros, while retail sports betting revenue grew 11.6% to 4.8 million euros.
The national lottery market revenue grew 10.6%, reaching 36.7 million euros in the first half of the year, with sales of 54.5 million tickets (up 8.2%), turnover of 80.8 million euros (up 14.1%), and total prizes of 44.6 million euros, a year-on-year increase of 17.1%.
From July, Lithuania implemented new gambling advertising regulations: banning all external gambling advertisements, including brand logos, except for operators' headquarters and venues. Gambling companies may sponsor sports and cultural events, but their names may not be used for club or league naming. Advertisements on TV, radio, and online are limited to 15 seconds, with a maximum of 3 times per hour from 6 AM to 6 PM and 2 times per hour from 8 PM to midnight; online advertisements must not link to gambling sites. This move paves the way for a complete ban on gambling advertising by 2028.
Simultaneously, Lithuania raised the minimum age limit for online gambling from 18 to 21 years old, aligning it with physical casinos, except for the national lottery.
